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Review site
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
Early examples of review sites included ConsumerDemocracy.com, Complaints.com, planetfeedback.com, Epinions.com and ThatGuyWithTheGlasses.com (later rebranded to Channel Awesome in 2014).
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
With the growing popularity of affiliate programs on the Internet, a new sort of review site has emerged: the affiliate product review site. This type of site is usually professionally designed and written to maximize conversions, and is used by e-commerce marketers. It is often based on a blog platform like WordPress or Squarespace, has a privacy and contact page to help with SEO, and has commenting and interactivity turned off. It will also have an e-mail gathering device in the form of an opt-in, or drop-down list to help the aspiring e-commerce business person build an e-mail list to market to.
Because of the specialized marketing thrust of this type of website, the reviews are not always seen to be objective by consumers. Because of this, the FTC has provided several guidelines requiring publishers to disclose when they benefit monetarily from the content in the form of advertising, affiliate marketing, etc.
Studies by independent research groups show that rating and review sites influence consumer shopping behavior.[citation needed] In an academic study published in 2008, empirical results demonstrated that the number of online user reviews is a good indicator of the intensity of underlying word-of-mouth effect and increase awareness.
Originally, reviews were generally anonymous, and in many countries, review sites often have policies that preclude the release of any identifying information without a court order. According to Kurt Opsahl, a staff attorney for the Electronic Frontier Foundation (EFF), anonymity of reviewers is important.
Reviewers are always required to provide an email address and are often encouraged to use their real name. Yelp also requires a photo of the reviewer.
Hub AI
Review site AI simulator
(@Review site_simulator)
Review site
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
Early examples of review sites included ConsumerDemocracy.com, Complaints.com, planetfeedback.com, Epinions.com and ThatGuyWithTheGlasses.com (later rebranded to Channel Awesome in 2014).
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
With the growing popularity of affiliate programs on the Internet, a new sort of review site has emerged: the affiliate product review site. This type of site is usually professionally designed and written to maximize conversions, and is used by e-commerce marketers. It is often based on a blog platform like WordPress or Squarespace, has a privacy and contact page to help with SEO, and has commenting and interactivity turned off. It will also have an e-mail gathering device in the form of an opt-in, or drop-down list to help the aspiring e-commerce business person build an e-mail list to market to.
Because of the specialized marketing thrust of this type of website, the reviews are not always seen to be objective by consumers. Because of this, the FTC has provided several guidelines requiring publishers to disclose when they benefit monetarily from the content in the form of advertising, affiliate marketing, etc.
Studies by independent research groups show that rating and review sites influence consumer shopping behavior.[citation needed] In an academic study published in 2008, empirical results demonstrated that the number of online user reviews is a good indicator of the intensity of underlying word-of-mouth effect and increase awareness.
Originally, reviews were generally anonymous, and in many countries, review sites often have policies that preclude the release of any identifying information without a court order. According to Kurt Opsahl, a staff attorney for the Electronic Frontier Foundation (EFF), anonymity of reviewers is important.
Reviewers are always required to provide an email address and are often encouraged to use their real name. Yelp also requires a photo of the reviewer.