TV Excelsior was a Brazilian television network founded by Mário Wallace Simonsen on July 9, 1960, in São Paulo, São Paulo. Its last broadcast happened on September 30, 1970, when the Brazilian military dictatorship put an abrupt end to it.

In 1959, the Victor Costa Organization, owner of TV Paulista, channel 5 of São Paulo (later acquired by Rede Globo), was awarded by the federal government with a second television channel in the city, on VHF channel 9. Ownership of more than one channel by a single individual or company was allowed by the broadcasting laws at that time.

The Victor Costa Organization already owned the station Radio Excelsior (currently the CBN station) and therefore, it was determined that the name of the future TV station would bear the Excelsior name. "Excelso" is Portuguese for sublime. However, even before the launch of the channel, it was bought by a group of businessmen led by the Simonsen family, owner of over 40 companies, the most famous of them being Panair do Brasil, then the country's largest airline company. The group featured entrepreneurs like José Luis Moura, a coffee exporter from Santos, Congressman Ortiz Monteiro, founder of TV Paulista, and John Scantimburgo, owner of the newspaper Correio Paulistano.

TV Excelsior was acquired for ₢$80 million, a sum extremely high for the time. In addition to the station's license, the purchase also included broadcasting equipment, including cameras, a tower and a transmitter. The transmission system was installed at the corner of Consolação Street with Avenida Paulista, the studios were set on Avenida Adolfo Pinheiro, and the station's commercial and administrative center in Downtown São Paulo. On TV Excelsior, color broadcasting was done using NTSC between 1962-1963 to broadcast the 1962 World Cup and sports programmes.

With the 1964 Brazilian coup d'état, TV Excelsior began to have problems with censorship. Programs such as those by Moacir Franco, Derci Gonçalves and Costinha were highly targeted, the scripts of soap operas were constantly censored and some had to be transferred after 10 pm. As a form of denunciation and protest, the excerpts cut from these programs were not reissued, in their place cartoon characters appeared with their mouths and ears covered and the caption “censored”.

TV Excelsior remained with good ratings and, in 1965, the program Moacir Franco show reached a rate of 77% of the audience in the city of São Paulo and 97% in the city of Santos. On the other hand, that was a year of serious problems for the other companies in the Simonsen group. This process ended with the seizure of the group's assets, including Rede Excelsior, which at the time was composed of broadcasters in São Paulo, Rio de Janeiro, Porto Alegre and Belo Horizonte. The group negotiated the debt in court and the broadcaster returned to the air.

Soon afterwards, officials from TV Excelsior tried to create a foundation to buy the station and took the proposal to the then President, Humberto Castelo Branco, who did not accept it, claiming that such a procedure was not permitted by law. So, Carlos Lacerda tried to stay with the Rio de Janeiro broadcaster, while, in São Paulo, Ademar de Barros wanted the São Paulo broadcaster. Both were governors and used the debts that the broadcasters owed to the states as an argument, but their proposals were not accepted by the federal government.

Still in 1965, TV Excelsior launched the 1st Brazilian Popular Music Festival, which had as its winning song Arrastão, music by Edu Lobo performed by Elis Regina. In the same year Mário Simonsen died in Paris. His son Wallace Simonsen then sold the station to Edson Leite, Alberto Saad, Otávio Frias and Carlos Caldeira (the last two were owners of the Folha da Manhã group of São Paulo newspapers). The station's direction was with Edson Leite and Alberto Saad.