Species reintroduction is the deliberate release of a species into the wild, from captivity or other areas where the organism is capable of survival. The goal of species reintroduction is to establish a healthy, genetically diverse, self-sustaining population to an area where it has been extirpated, or to augment an existing population. Species that may be eligible for reintroduction are typically threatened or endangered in the wild. However, reintroduction of a species can also be for pest control; for example, wolves being reintroduced to a wild area to curb an overpopulation of deer. Because reintroduction may involve returning native species to localities where they had been extirpated, some prefer the term "reestablishment".

Humans have been reintroducing species for food and pest control for thousands of years. However, the practice of reintroducing for conservation is much younger, starting in the 20th century.

There are a variety of approaches to species reintroduction. The optimal strategy will depend on the biology of the organism. The first matter to address when beginning a species reintroduction is whether to source individuals in situ, from wild populations, or ex situ, from captivity in a zoo or botanic garden, for example.

In situ sourcing for restorations involves moving individuals from an existing wild population to a new site where the species was formerly extirpated. Ideally, populations should be sourced in situ when possible due to the numerous risks associated with reintroducing organisms from captive populations to the wild. To ensure that reintroduced populations have the best chance of surviving and reproducing, individuals should be sourced from populations that genetically and ecologically resemble the recipient population. Generally, sourcing from populations with similar environmental conditions to the reintroduction site will maximize the chance that reintroduced individuals are well adapted to the habitat of the reintroduction site otherwise there are possibilities that they will not take to their environment. .

One consideration for in situ sourcing is at which life stage the organisms should be collected, transported, and reintroduced. For instance, with plants, it is often ideal to transport them as seeds as they have the best chance of surviving translocation at this stage. However, some plants are difficult to establish as seed and may need to be translocated as juveniles or adults.

In situations where in situ collection of individuals is not feasible, such as for rare and endangered species with too few individuals existing in the wild, ex situ collection is possible. Ex situ collection methods allow storage of individuals that have high potential for reintroduction. Storage examples include germplasm stored in seed banks, sperm and egg banks, cryopreservation, and tissue culture. Methods that allow for storage of a high numbers of individuals also aim to maximize genetic diversity. Stored materials generally have long lifespans in storage, but some species do lose viability when stored as seed. Tissue culture and cryopreservation techniques have only been perfected for a few species.

Organisms may also be kept in living collections in captivity. Living collections are more costly than storing germplasm and hence can support only a fraction of the individuals that ex situ sourcing can. Risk increases when sourcing individuals to add to living collections. Loss of genetic diversity is a concern because fewer individuals stored. Individuals may also become genetically adapted to captivity, which often adversely affects the reproductive fitness of individuals. Adaptation to captivity may make individuals less suitable for reintroduction to the wild. Thus, efforts should be made to replicate wild conditions and minimize time spent in captivity whenever possible.

Reintroduction biology is a relatively young discipline and continues to be a work in progress. No strict and accepted definition of reintroduction success exists, but it has been proposed that the criteria widely used to assess the conservation status of endangered taxa, such as the IUCN Red List criteria, should be used to assess reintroduction success. Successful reintroduction programs should yield viable and self-sustainable populations in the long-term. The IUCN/SSC Reintroduction Specialist Group & Environment Agency, in their 2011 Global Reintroduction Perspectives, compiled reintroduction case studies from around the world. 184 case studies were reported on a range of species which included invertebrates, fish, amphibians, reptiles, birds, mammals, and plants. Assessments from all of the studies included goals, success indicators, project summary, major difficulties faced, major lessons learned, and success of project with reasons for success or failure. A similar assessment focused solely on plants found high rates of success for rare species reintroductions. An analysis of data from the Center for Plant Conservation International Reintroduction Registry found that, for the 49 cases where data were available, 92% of the reintroduced plant populations survived two years. The Siberian tiger population has rebounded from 40 individuals in the 1940s to around 500 in 2007. The Siberian tiger population is now the largest un-fragmented tiger population in the world. Yet, a high proportion of translocations and reintroductions have not been successful in establishing viable populations. For instance, in China reintroduction of captive Giant Pandas have had mixed effects. The initial pandas released from captivity all died quickly after reintroduction. Even now that they have improved their ability to reintroduce pandas, concern remains over how well the captive-bred pandas will fare with their wild relatives.