After a brief period of pursuing music independently, Rita Ora signed with Roc Nation, Jay-Z's entertainment company. This marked a major turning point in her career, providing her with significant resources and industry connections.

While signed with Roc Nation, Ora began releasing music and collaborating with other artists. She gained recognition for her appearances on tracks by Drake and other prominent musicians, building anticipation for her solo career.

Rita Ora's debut album, 'Ora', was released in August 2012. The album was a commercial success in the UK, debuting at number one on the UK Albums Chart. It featured hit singles like 'R.I.P.' (featuring Tinie Tempah) and 'How We Do (Party)'.

Following the release of 'Ora,' Rita Ora embarked on a successful concert tour to promote the album. She also became a prominent figure in the media, appearing on magazine covers and participating in various promotional events, solidifying her status as a rising star in the music industry.