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Rock the Vote
Rock the Vote is a non-profit organization in the United States. Through registering new young voters, the group aims to "channel the energy among young people around racial, economic, and health justice into one of the most powerful actions they can take: voting."
The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young Americans to vote. It is geared toward increasing voter turnout among voters ages 18 to 24. Rock the Vote is known for its celebrity spokespeople and its partnership with MTV.
Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co-chair Jordan Harris and Virgin executive Beverly Lund. Later, they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became co-founders for their contribution to Rock the Vote.
Initially, Rock the Vote delivered its voter registration message by staffing tents at music festivals and concerts.
Prior to the 1990 mid-term election, their message was broadcast on MTV with Madonna's Rock the Vote Public Service Announcements (PSA) where she literally wrapped herself in the American flag. That same year, Barr, on behalf of Rock the Vote, testified before Congress to support pending voter registration legislation.
Rock the Vote supported the National Voter Registration Act of 1993, commonly referred to as the "motor voter" bill, which expanded access to voter registration. It was signed into law by President Bill Clinton. The law requires state governments to offer voter registration opportunities to any eligible person who applies for or renews a driver's license or public assistance.
In 1996, Rock the Vote created the first telephone voter registration system, 1-800-REGISTER, followed by the first online voter-registration system, NetVote, later that year.
"We supported Rock the Vote", said Radiohead's Thom Yorke, "but – because of the way the whole political system works – it does seem rather odd to be choosing between one unworkable, outdated system and another. We need to go beyond that – because, at the moment, it's just Cowboys and Indians".
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Rock the Vote
Rock the Vote is a non-profit organization in the United States. Through registering new young voters, the group aims to "channel the energy among young people around racial, economic, and health justice into one of the most powerful actions they can take: voting."
The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young Americans to vote. It is geared toward increasing voter turnout among voters ages 18 to 24. Rock the Vote is known for its celebrity spokespeople and its partnership with MTV.
Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co-chair Jordan Harris and Virgin executive Beverly Lund. Later, they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became co-founders for their contribution to Rock the Vote.
Initially, Rock the Vote delivered its voter registration message by staffing tents at music festivals and concerts.
Prior to the 1990 mid-term election, their message was broadcast on MTV with Madonna's Rock the Vote Public Service Announcements (PSA) where she literally wrapped herself in the American flag. That same year, Barr, on behalf of Rock the Vote, testified before Congress to support pending voter registration legislation.
Rock the Vote supported the National Voter Registration Act of 1993, commonly referred to as the "motor voter" bill, which expanded access to voter registration. It was signed into law by President Bill Clinton. The law requires state governments to offer voter registration opportunities to any eligible person who applies for or renews a driver's license or public assistance.
In 1996, Rock the Vote created the first telephone voter registration system, 1-800-REGISTER, followed by the first online voter-registration system, NetVote, later that year.
"We supported Rock the Vote", said Radiohead's Thom Yorke, "but – because of the way the whole political system works – it does seem rather odd to be choosing between one unworkable, outdated system and another. We need to go beyond that – because, at the moment, it's just Cowboys and Indians".