After the chocolate chip cookie became a hit, Ruth Wakefield struck a deal with Nestlé. Nestlé agreed to print her Toll House Cookie recipe on the back of their semi-sweet chocolate bar wrappers.

Nestlé began scoring their chocolate bars so they could be easily broken into smaller pieces, later creating pre-made chocolate 'morsels' specifically for baking chocolate chip cookies. It shows how Nestlé understood the increasing popularity of chocolate chip cookies and made a strategic decision of creating special tools.

The Nestlé collaboration significantly boosted the popularity of chocolate chip cookies nationwide. By featuring the recipe prominently on their product, Nestlé made it easy for home bakers to try Ruth Wakefield's creation, turning it into an American classic.