Ruth Handler's career was marked by her entrepreneurial spirit and innovative approach to the toy industry. She co-founded Mattel and introduced the iconic Barbie doll.
Marriage and Early Business
1938
Handler married Elliot Handler and they launched a giftware business called Mattel out of their garage, initially selling plastic items like bowls and mirrors.
Founding of Mattel Creations
1944
Handler co-founded Mattel Creations with Harold Matson, which later became Mattel, Inc.
Mickey Mouse Club Contract
1955
Handler signed a $500,000 contract for sponsorship of the Mickey Mouse Club, a significant milestone for Mattel.
Introduction of Barbie
1959
Handler introduced the Barbie doll, which became an iconic symbol of the toy industry.
Challenges and Controversies
1970s
Mattel faced several challenges, including a fire at their Mexico plant and a shipyard strike in the Far East, leading to financial difficulties and SEC investigations.
Resignation from Mattel
1975
Handler resigned as president of Mattel due to the company's financial and legal issues.
