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Shimmer Women Athletes
Shimmer Women Athletes (often referred to and stylized as SHIMMER) was an American, Chicago-based independent women's professional wrestling promotion which held its first event on November 6, 2005. Established by Dave Prazak and run by both him and Allison Danger, the promotion was created to give female wrestling talent from North America and beyond a serious, non-objectifying platform on which to display their skills. On November 1, 2021, the promotion was shut down.
Shimmer Women Athletes was founded in late 2005 by veteran promoter Dave Prazak and former wrestler Allison Danger as a Chicago-area independent promotion solely for women. Prazak created Shimmer to fill a “serious, non-objectifying platform” for female wrestlers at a time when North America had almost no all‐women’s promotions. As Slam Wrestling noted in 2006, Shimmer "fills an extreme void" by showing "talented women wrestlers taking part in real matches" without the Diva Search or strip-show gimmicks common in other women’s divisions, such as what WWE was promoting at the time. Prazak insisted the goal was simply to give top women wrestlers "a platform to do that"; an opportunity they otherwise lacked on the indie scene. From its very first event (November 6, 2005, in Berwyn, Illinois), Shimmer set out to raise the standard of women's wrestling in North America, packaging each quarterly show into two DVD volumes and distributing them nationally.
In 2005, Shimmer held its debut show on November 6 in Berwyn, IL. The inaugural card featured Sara Del Rey, Daizee Haze, Mercedes Martinez, Beth Phoenix and other top independents, immediately packing out the new promotion's DVD releases.
Between 2005 and 2011, Shimmer adopted a quarterly "super-show" model, running one big show roughly every three months at the Eagles Club in Berwyn. Each taping yielded two DVDs sold initially through Ring of Honor's online store, reflecting Prazak’s ROH connections. During this period, Shimmer was effectively a "sister promotion" to ROH: Ring of Honor would periodically feature Shimmer’s top women on its cards and even recognize the Shimmer Championship and Tag Team titles. Full Impact Pro, another ROH affiliate, likewise acknowledged Shimmer’s titles.
In June 2007, Shimmer introduced its first championship belt. A 16-woman tournament was held at a two-day taping to crown the inaugural Shimmer Champion. Sara Del Rey won the tournament (defeating Lacey in the finals) and became the first titleholder, ending the promotion’s initial "score-settling" format and giving its athletes a traditional wrestling prize.
In September 2008, the promotion opened its own wrestling school for women. This provided formal training for up-and-coming talent and reinforced Shimmer’s role not just as a showcase but as a development system for female wrestlers.
In 2011, SHIMMER began distributing its own DVDs rather than relying on third-party outlets. The decision was intended to allow the company to retain full revenue from sales and reinvest it into future events. This move also marked the beginning of a gradual separation from its long-standing partnership with Ring of Honor. In the years that followed, SHIMMER wrestlers appeared less frequently on ROH programming. In response to the reduced collaboration, ROH developed its own women’s division in 2015 under the name Women of Honor. The division initially featured a mix of wrestlers, valets, and managers, and its matches were used to expand ROH’s representation of women’s wrestling. In 2018, the company introduced the Women of Honor Championship, which was rebranded as the ROH Women’s World Championship in 2020.
In 2012, Shimmer launched a sister promotion, Shine Wrestling, in July. Shine was created as a regular iPPV series under the WWNLive banner to continue and expand storylines from Shimmer, and to put "women’s wrestling and their athletic ability" even more front-and-center. Shimmer and Shine together aimed to carry on rivalries and push new talent.
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Shimmer Women Athletes
Shimmer Women Athletes (often referred to and stylized as SHIMMER) was an American, Chicago-based independent women's professional wrestling promotion which held its first event on November 6, 2005. Established by Dave Prazak and run by both him and Allison Danger, the promotion was created to give female wrestling talent from North America and beyond a serious, non-objectifying platform on which to display their skills. On November 1, 2021, the promotion was shut down.
Shimmer Women Athletes was founded in late 2005 by veteran promoter Dave Prazak and former wrestler Allison Danger as a Chicago-area independent promotion solely for women. Prazak created Shimmer to fill a “serious, non-objectifying platform” for female wrestlers at a time when North America had almost no all‐women’s promotions. As Slam Wrestling noted in 2006, Shimmer "fills an extreme void" by showing "talented women wrestlers taking part in real matches" without the Diva Search or strip-show gimmicks common in other women’s divisions, such as what WWE was promoting at the time. Prazak insisted the goal was simply to give top women wrestlers "a platform to do that"; an opportunity they otherwise lacked on the indie scene. From its very first event (November 6, 2005, in Berwyn, Illinois), Shimmer set out to raise the standard of women's wrestling in North America, packaging each quarterly show into two DVD volumes and distributing them nationally.
In 2005, Shimmer held its debut show on November 6 in Berwyn, IL. The inaugural card featured Sara Del Rey, Daizee Haze, Mercedes Martinez, Beth Phoenix and other top independents, immediately packing out the new promotion's DVD releases.
Between 2005 and 2011, Shimmer adopted a quarterly "super-show" model, running one big show roughly every three months at the Eagles Club in Berwyn. Each taping yielded two DVDs sold initially through Ring of Honor's online store, reflecting Prazak’s ROH connections. During this period, Shimmer was effectively a "sister promotion" to ROH: Ring of Honor would periodically feature Shimmer’s top women on its cards and even recognize the Shimmer Championship and Tag Team titles. Full Impact Pro, another ROH affiliate, likewise acknowledged Shimmer’s titles.
In June 2007, Shimmer introduced its first championship belt. A 16-woman tournament was held at a two-day taping to crown the inaugural Shimmer Champion. Sara Del Rey won the tournament (defeating Lacey in the finals) and became the first titleholder, ending the promotion’s initial "score-settling" format and giving its athletes a traditional wrestling prize.
In September 2008, the promotion opened its own wrestling school for women. This provided formal training for up-and-coming talent and reinforced Shimmer’s role not just as a showcase but as a development system for female wrestlers.
In 2011, SHIMMER began distributing its own DVDs rather than relying on third-party outlets. The decision was intended to allow the company to retain full revenue from sales and reinvest it into future events. This move also marked the beginning of a gradual separation from its long-standing partnership with Ring of Honor. In the years that followed, SHIMMER wrestlers appeared less frequently on ROH programming. In response to the reduced collaboration, ROH developed its own women’s division in 2015 under the name Women of Honor. The division initially featured a mix of wrestlers, valets, and managers, and its matches were used to expand ROH’s representation of women’s wrestling. In 2018, the company introduced the Women of Honor Championship, which was rebranded as the ROH Women’s World Championship in 2020.
In 2012, Shimmer launched a sister promotion, Shine Wrestling, in July. Shine was created as a regular iPPV series under the WWNLive banner to continue and expand storylines from Shimmer, and to put "women’s wrestling and their athletic ability" even more front-and-center. Shimmer and Shine together aimed to carry on rivalries and push new talent.
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