Hard As Nails Introduction
Late 1930s/Early 1940s
Sally Hansen introduced "Hard As Nails," her revolutionary nail strengthening formula. This product, designed to protect and fortify nails, became an instant hit. Its creation was a direct response to the need for nail care during the war years when nail polish was becoming increasingly popular, but its removal process could damage nails. 'Hard As Nails' was a crucial turning point, establishing her brand and cementing her reputation as an innovator.