Self-verification is a social psychological theory that asserts people want to be known and understood by others according to their firmly held beliefs and feelings about themselves, that is self-views (including self-concepts and self-esteem). It is one of the motives that drive self-evaluation, along with self-enhancement and self-assessment.

Because chronic self-concepts and self-esteem play an important role in understanding the world, providing a sense of coherence, and guiding action, people become motivated to maintain them through self-verification. Such strivings provide stability to people’s lives, making their experiences more coherent, orderly, and comprehensible than they would be otherwise. Self-verification processes are also adaptive for groups, groups of diverse backgrounds, and the larger society, in that they make people predictable to one another thus serve to facilitate social interaction. To this end, people engage in a variety of activities that are designed to obtain self-verifying information.

Developed by William Swann (1981), the theory grew out of earlier writings which held that people form self-views so that they can understand and predict the responses of others and know how to act toward them.

There are individual differences in people's views of themselves. Among people with positive self-views, the desire for self-verification works together with another important motive, the desire for positive evaluations or "self enhancement". For example, those who view themselves as "insightful" will find that their motives for both self-verification and self-enhancement encourage them to seek evidence that other people recognize their insightfulness.

In contrast, people with negative self-views will find that the desire for self-verification and self-enhancement are competing. Consider people who see themselves as disorganized. Whereas their desire for self-enhancement will compel them to seek evidence that others perceive them as organized, their desire for self-verification will compel such individuals to seek evidence that others perceive them as disorganized. Self-verification strivings tend to prevail over self-enhancement strivings when people are certain of the self-concept and when they have extremely depressive self-views.

Self-verification strivings may have undesirable consequences for people with negative self-views (depressed people and those who suffer from low self-esteem). For example, self-verification strivings may cause people with negative self-views to gravitate toward partners who mistreat them, undermine their feelings of self-worth, or even abuse them. And if people with negative self-views seek therapy, returning home to a self-verifying partner may undo the progress that was made there. Finally, in the workplace, the feelings of worthlessness that plague people with low self-esteem may foster feelings of ambivalence about receiving fair treatment, feelings that may undercut their propensity to insist that they get what they deserve from their employers (see: workplace bullying).

These findings and related ones point to the importance of efforts to improve the self-views of those who suffer from low self-esteem and depression.

In one series of studies, researchers asked participants with positive and negative self-views whether they would prefer to interact with evaluators who had favorable or unfavorable impressions of them. The results showed that those with positive self-views preferred favorable partners and those with negative self-views preferred unfavorable partners. The latter finding revealed that self-verification strivings may sometimes surpass positivity strivings.