Serena Williams
Serena Williams
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Endorsements and Business Ventures

This timeline highlights Serena's successful ventures outside of tennis, including her lucrative endorsement deals and entrepreneurial pursuits.
Early Endorsements
Early Career
Serena secures early endorsement deals with companies like Puma and Wilson.
Nike Deal
2004
Serena signs a significant endorsement deal with Nike, becoming a prominent face for the brand.
Wilson Racquets
2004
Serena continues her long-term relationship with Wilson, using their tennis racquets throughout her career.
Serena Ventures
2018
Serena launches Serena Ventures, a venture capital firm focused on investing in companies founded by women and people of color.
Other Endorsements
Throughout Career
Serena secures endorsement deals with numerous other brands, including Gatorade, Chase Bank, Beats by Dre, and Lincoln, solidifying her status as a global icon.
Autobiography 'The meaning of Serena Williams'
2023
Serena released her memoir, 'The Meaning of Serena Williams,' which offers an intimate look into her life and career.