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"She's Playing Hard to Get" is a song performed by American contemporary R&B group Hi-Five, released in July 1992 by Jive Records as the lead single from their second album, Keep It Goin' On (1992). The song is written by Timmy Allen and William Walton, and produced by Allen. It peaked at number five on the US Billboard Hot 100.[5] The accompanying music video was directed by Lionel C. Martin.[6] Russell Neal does not appear in the video, as he left the group before the video was filmed.[7][8]