Shoney's
Shoney's
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Shoney's

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2002066

Shoney's

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Shoney's

Shoney's is an American restaurant chain headquartered in Nashville, Tennessee. As of April 2024, the company operates 58 locations in Alabama, Florida, Georgia, Kentucky, Louisiana, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia.

Founder Alex Schoenbaum opened the first Parkette Drive-In in 1947, and became a licensee of Big Boy Restaurants in 1952. Two years later the name was changed to Shoney's, and aggressive subfranchising followed. Thirty years later, having outgrown its Big Boy territory, Shoney's dropped the Big Boy affiliation.

In 1947, Alex Schoenbaum opened the Parkette Drive-In next to his father's bowling alley in Charleston, West Virginia. After meeting with Big Boy founder Bob Wian in 1951, Schoenbaum became a Big Boy franchisee on February 7, 1952, now calling his several locations the Parkette Big Boy Shoppes. In May 1954, a public "Name the Parkette Big Boy Contest" was announced, and in June 1954 Schoenbaum's five Parkette Drive-Ins were rebranded as Shoney's.

Shoney's (the Parkette) was originally the Big Boy franchisee for West Virginia; however, Schoenbaum rapidly grew the chain through subfranchising, expanding his Big Boy territory through the southeastern United States, excluding Florida where the rights already belonged to fellow Big Boy franchisee Frisch's.

Schoenbaum's earliest subfranchisees operated under their own names. In 1955, Leonard Goldstein became a subfranchisee in Roanoke, Virginia. Originally operating as Shoney's, he eventually changed to Lendy's Big Boy after another Shoney's subfranchisee called Yoda's Big Boy opened across town. In 1956 a subfranchise was sold to the Boury brothers in northern West Virginia, who operated as Elby's. Elby's, Lendy's, and Yoda's units were originally listed with Shoney's units on the back of the Shoney's menu. Also in 1956, Schoenbaum sold a subfranchise to Abe Becker in Rochester, New York, for Becker's Big Boy. Two Philadelphia area subfranchises, Tunes and Arnold's, were opened during this period as well. In 1959 subfranchisee Abe Adler opened Adler's Big Boy in Lynchburg, Virginia, which was later sold to Lendy's. Also in 1959 Shap's Big Boy was subfranchised in Chattanooga, Tennessee, later assuming the Shoney's name. After this, all subfranchises went by the name Shoney's.

A Shoney's franchisee purchased the parent company in 1971. Under his leadership Shoney's doubled in size every four years, eventually operating or licensing over one third of the Big Boy restaurants nationwide.

Selling vending machines in the late 1950s, Ray Danner noticed the popularity of Frisch's Big Boy and other drive–in restaurants. Danner, who had operated small businesses, wanted a single Big Boy in his hometown of Louisville, Kentucky. Because Frisch's had a Louisville franchisee, he and business partner James Craft contacted Alex Schoenbaum and bought the Shoney's Nashville franchise for $1000. In 1959, the pair opened their first Shoney's Big Boy in Madison, a Nashville suburb, built four more by 1961, and a total of seven Shoney's Big Boys when Danner bought Craft's interest. Then known as Shoney's Big Boy of Middle Tennessee, by 1966 the company operated 10 Big Boys. That year Danner acquired the Louisville Kentucky Fried Chicken franchise, which would grow to 22 stores over 15 years.

In 1969, Shoney's Big Boy of Middle Tennessee and the KFC subsidiary became a public company and was renamed Danner Foods, Inc., with Danner as president. The company now included 14 Big Boy restaurants, and by 1970, added one Big Boy in Columbus, Georgia and another in Opelika, Alabama. Danner wanted additional Shoney's territory but Schoenbaum was developing those areas himself, so the company opened a similar "Danner's Family Restaurant" in Louisville, the first of several.

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