Sing Pao Daily News
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Sing Pao Daily News

Sing Pao Daily News (Chinese: 成報) is one of the oldest Chinese newspapers in Hong Kong, first published on 1 May 1939 by the Sing Pao Newspaper Company Limited (成報報刊有限公司) under Ho Man-fat. It was initially published every three days, later becoming a daily.

By the 1950s, Sing Pao accounted for almost half of the market.

In 2003, the paper had a circulation of 100,000, reaching over 220,000 readers, the company says.[citation needed]

Sing Pao consists of various sections:

Sing Pao especially targets teenagers and it has many school subscriptions. It has an editorial section for students, where young readers can summit their essays. The Teacher and Student Corner covers education in Hong Kong, ranging from kindergarten to tertiary institutions.

The paper includes Weekly International News Highlights and a Corner about the Hong Kong Legislative Council, giving a quick overview of current affairs and offering a space for readers to express their views.

Sing Pao's PDA Channel allows download the latest news (including politics, current affairs, international affairs, entertainment, and even horse-racing information) from the official Sing Pao website.

In 2000, amid declining sales, founder Ho Man-fat sold Sing Pao to Optima Media Holding (the purchaser was also stated as StarEastNet Limited (東魅網) and China Strategic Holdings Limited (中策集團)) for HK$150 million. In 2004, that company was itself bought and renamed Strategic Media International. At the time of the sale, it was announced that the reporting style would remain the same, but the main focus would shift to entertainment news and advertising. Chief executive officer Ng-Ching is targeting the Chinese market to expand its advertising revenue.

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