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Starlight Media
Starlight Media (stylised starlight.media, previously StarLightMedia) is the largest Ukrainian broadcasting group, composed of six television stations and nine other media and advertising companies. It was founded 11 November 2009 in Kyiv. In 2013 its market share was 30.17% (GfK Ukraine research, panel 50K+) and in 2014 - 27.85% of the 14-49 audience (Nielsen research, panel 50K+). Its market share in 2012 was 34% for the audience aged 14–49 and in 2014 - 32% (GfK Ukraine research, panel 50K+). In 2015 the group's share of the audience of 14-49 year olds was 27.33% (50K+, Nielsen's television audience research). Its margin over its closest competitor is 46%, and for middle and upper income Ukrainians — 54%.
In 2013, StarLightMedia launched wGRP Investment, in which the group invests its airtime in prospective brands and get its return on investment from the sales growth due to the advertising. In 2014, the holding implemented about 10 partnerships on this model, including the pharmaceutical company Omnipharma and FMCG company Karpatskie Mineralnie Vody.
STB, a general-interest national TV channel covering 98% of the country, started broadcasting in 1997. In 2015, STB had a share of 10.01% for the 14-49 target audience, and 9.56% of the 18-54 target audience (here and further figures are given for 50K+, Nielsen's television audience research data belongs to TIC, provided by StarLightMedia).[clarification needed] In 2013 and 2014 STB was the highest-rated Ukrainian broadcaster with an 11.7% share in 2013 (annual growth was 9%) for the 14-49 audience (GfK Ukraine research, panel 50K+). and 10.17% in 2014 (Nielsen research, panel 50K+). In 2012 the core audience of STB consisted of women 20–50 years old, and its share in 2012 for this target group was 13.39% (GfK Ukraine research, panel 50K+).
In autumn 2012, 100 percent of STB prime time was filled with shows produced by the station.
The CEO of STB is Michail Tsarev.
ICTV, a general-interest national TV channel (covering 95% of the country’s territory), started broadcasting in 1992. Its core audience consists of male viewers 25–45 and its share in 2012 for this target group was 11.17%, in 2013 - 11.4% (GfK Ukraine research, panel 50K+), and in 2014, 7.79% (Nielsen research, panel 50K+). ICTV’s share in 2015 was 9.82% for channel’s core target audience M25-55, 50K+ (Nielsen’s television audience research data.)
ICTV’s key shows are daily news "Fakty" (Facts) and "Fakty with Oksana Sokolova", a weekly analytical program. Also the investigative journalism programs *Distalo! (Enough!)
2015 was called ‘the autumn of big premieres’ on ICTV: there were eight new Ukrainian produced series:
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Starlight Media
Starlight Media (stylised starlight.media, previously StarLightMedia) is the largest Ukrainian broadcasting group, composed of six television stations and nine other media and advertising companies. It was founded 11 November 2009 in Kyiv. In 2013 its market share was 30.17% (GfK Ukraine research, panel 50K+) and in 2014 - 27.85% of the 14-49 audience (Nielsen research, panel 50K+). Its market share in 2012 was 34% for the audience aged 14–49 and in 2014 - 32% (GfK Ukraine research, panel 50K+). In 2015 the group's share of the audience of 14-49 year olds was 27.33% (50K+, Nielsen's television audience research). Its margin over its closest competitor is 46%, and for middle and upper income Ukrainians — 54%.
In 2013, StarLightMedia launched wGRP Investment, in which the group invests its airtime in prospective brands and get its return on investment from the sales growth due to the advertising. In 2014, the holding implemented about 10 partnerships on this model, including the pharmaceutical company Omnipharma and FMCG company Karpatskie Mineralnie Vody.
STB, a general-interest national TV channel covering 98% of the country, started broadcasting in 1997. In 2015, STB had a share of 10.01% for the 14-49 target audience, and 9.56% of the 18-54 target audience (here and further figures are given for 50K+, Nielsen's television audience research data belongs to TIC, provided by StarLightMedia).[clarification needed] In 2013 and 2014 STB was the highest-rated Ukrainian broadcaster with an 11.7% share in 2013 (annual growth was 9%) for the 14-49 audience (GfK Ukraine research, panel 50K+). and 10.17% in 2014 (Nielsen research, panel 50K+). In 2012 the core audience of STB consisted of women 20–50 years old, and its share in 2012 for this target group was 13.39% (GfK Ukraine research, panel 50K+).
In autumn 2012, 100 percent of STB prime time was filled with shows produced by the station.
The CEO of STB is Michail Tsarev.
ICTV, a general-interest national TV channel (covering 95% of the country’s territory), started broadcasting in 1992. Its core audience consists of male viewers 25–45 and its share in 2012 for this target group was 11.17%, in 2013 - 11.4% (GfK Ukraine research, panel 50K+), and in 2014, 7.79% (Nielsen research, panel 50K+). ICTV’s share in 2015 was 9.82% for channel’s core target audience M25-55, 50K+ (Nielsen’s television audience research data.)
ICTV’s key shows are daily news "Fakty" (Facts) and "Fakty with Oksana Sokolova", a weekly analytical program. Also the investigative journalism programs *Distalo! (Enough!)
2015 was called ‘the autumn of big premieres’ on ICTV: there were eight new Ukrainian produced series: