Somers became the face of the ThighMaster, a popular exercise device. Her endorsement significantly boosted the product's sales and cemented her status as a businesswoman.

Somers authored a series of health and wellness books, many of which became bestsellers. She promoted alternative medicine and hormone replacement therapy, often sparking controversy.

Somers launched her own line of clothing, jewelry, and beauty products, which were sold on QVC and through her own website. This venture expanded her brand and reach.

She continued to expand her business empire, becoming a successful entrepreneur and businesswoman.