Svayam Bhagavan (Sanskrit: स्वयं भगवान्, romanized: Svayaṁ-Bhāgavan; roughly: "God Itself") is a Sanskrit concept in Hinduism, referring to the absolute representation of Bhagavan (the title "Lord" or "God") as the Supreme God in a monotheistic framework. The concept is most commonly (but not always) associated with a male deity, for instance in Hindu sub-movements like Krishnaism and Gaudiya Vaishnavism, in which Krishna is regarded as Svayam Bhagavan.

As stated in the Bhagavata Purana, Vishnu appeared before Vasudeva and Devaki in his divine original four-armed form before being born as Krishna. After worshipping Vishnu, Vasudeva and Devaki asked him to conceal his heavenly appearance. Vishnu complied by changing into his infant form of Krishna.

Svayam Bhagavan is a term most often used in Gaudiya Vaishnava and other Krishna-centered theologies, and that title is used there exclusively to designate Krishna, there being conflicting semantics or other usages in the Bhagavata Purana. Traditions of Gaudiya Vaishnavas, the Nimbarka Sampradaya and followers of Vallabha consider him to be the source of all avatars, and the source of Vishnu and Narayana. As such, he is therefore regarded as Svayam Bhagavan.

Though Krishna is recognized as Svayam Bhagavan by many, he is also perceived and understood from an eclectic assortment of perspectives and viewpoints. When Krishna is recognized to be Svayam Bhagavan, it can be understood that this is the belief of Gaudiya Vaishnavism, the Vallabha Sampradaya, and the Nimbarka Sampradaya, where Krishna is accepted to be the source of all other avatars, and the source of Vishnu himself. This belief is drawn primarily from the "famous statement" of the Bhagavatam (1.3.28).

A different viewpoint differing from this theological concept is the concept of Krishna as an avatar of Narayana or Vishnu. It should be however noted that although it is usual to speak of Vishnu as the source of the avatars, this is only one of the names of the God of Vaishnavism, who is also known as Narayana, Vasudeva-Krishna, and just Krishna, and behind each of those names there is a divine figure with attributed supremacy in Vaishnavism.

The theological interpretation of svayam bhagavān differs with each tradition, and the literal translation of the term has been understood in several distinct ways. Translated from the Sanskrit language, the term literally means "Bhagavan Himself" or "directly Bhagavan". Gaudiya Vaishnava tradition often translates it within its perspective as primeval Lord or original Personality of Godhead; it also considers the terms such as Supreme Personality of Godhead and Supreme God as an equivalent to the term Svayam Bhagavan, and may also choose to apply these terms to Vishnu, Narayana and many of their associated avatars.

'Bhagavān', to be understood, is split into Bhaga and vān. vān and mān are Sanskrit male-denoting words, meaning 'possessor of' which are used as a suffix to nouns like Bhaga (blessed attributes), Śrī (splendour), Kīrti (fame) etc. Thus, Bhaga, as per Viṣṇu Purāṇa, refers to the six attributes of the Lord – aiśvaryam (wealth), vīryam (valour), jñānam (wisdom), balam (prowess), śaktī (power) and tejas (splendour). Thus, Bhaga-vān means the possessor of the six divine qualities, ṣadguṇa.

Another interpretation of Bhagavān as per Viṣṇu Purāṇa is bha denotes aiśvaryam and vīryam, ga denotes jñānam and balam and va denotes śaktī and tejas, and an which is etymoligically na, means 'none', symbolising that he is devoid of inauspicious or evil qualities.