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Tokyopop
Tokyopop (styled TOKYOPOP; formerly known as Mixx Entertainment) is an American distributor, licensor and publisher of anime, manga, manhwa and Western manga-style works. The German publishing division produces German translations of licensed Japanese properties and original English-language manga, as well as original German-language manga. Tokyopop's US publishing division publishes works in English. Tokyopop has its US headquarters near Los Angeles International Airport in Los Angeles, California.
It is owned by POP Media Holdings. Tokyopop's parent company's offices are in Tokyo, Japan and its sister company's office is in Hamburg, Germany.
Tokyopop was founded in 1997 by Stuart J. Levy. In the late 1990s, the company's headquarters were in Los Angeles.
Tokyopop published a manga magazine called MixxZine which serialized exclusively four classic manga of Kodansha including Sailor Moon, Magic Knight Rayearth, Parasyte, and Ice Blade. Eventually, MixxZine became an Asian pop culture publication entitled Tokyopop Magazine. Additionally, the company published a manga and tech magazine entitled Smile Magazine.
Cultural anthropologist Rachel Thorn praised Stu Levy for opening up an untapped market for animation with the publication of Sailor Moon and other. Before Sailor Moon, the belief among entertainment executives was that "girls don't watch cartoons." Due to Sailor Moon's immense popularity, Tokyopop discontinued the serial from its magazines, and released it separately as its first manga graphic novel. They engineered prominent book distribution via retail stores, standardized book trim size, created a basic industry-wide rating system, and developed the first-ever retail manga displays and introduced the world of graphic novels to an audience of teenage girls. Also, together with Diamond, Tokyopop offered retailers free spinner rack displays for Tokyopop manga, thereby increasing the visibility of the medium in bookstores.
Tokyopop also licensed and distributed Japanese anime. In 1996, Mixx Entertainment acquired the rights to the anime biopic of Japanese poet Kenji Miyazawa, and Stu Levy produced and directed the English version of the anime film, entitled Spring and Chaos. The film was directed and scripted by Shōji Kawamori, who created Super Dimension Fortress Macross and The Vision of Escaflowne. Taste of Cinema ranked "Spring and Chaos" thirteenth in its list of Top "25 Weird Animated Movies That Are Worth Your Time." From 2000 to 2004, Tokyopop released multiple film and television projects such as Street Fury, which Stu Levy created, GTO (English version for Showtime TV), Rave Master (English version for Cartoon Network's Toonami), and Reign: The Conqueror (English version for Cartoon Network's Adult Swim.) Tokyopop also released English version DVDs for: Initial D, Marmalade Boy, Saint Tail, Samurai Girl: Real Bout High School, Vampire Princess Miyu, Brigadoon, FMW, High School Ghostbusters.
In 2002, Tokyopop launched its line of "100% Authentic Manga", which was printed in the original Japanese right-to-left format and included the original Japanese printed sound effects.
In Japan, most published manga is written to read from right to left, but when an English translation was published in the U.S., however, the common practice was to use computer-reversed or mirror images that allowed the books to read from left to right. As a result, this distorted the artwork. Tokyopop's decision to use the original right-to-left format allowed the artwork to keep its original form and also enabled Tokyopop to release most graphic novel series on a frequency three-to-six times faster than the industry standard at the time. Tokyopop volumes hit the shelves monthly, bi-monthly or quarterly versus the six months or longer typical of competitors. It also allowed Tokyopop to sell books for an industry-leading price point of $9.99 per book, at a time when most competitors charged $12.99 to $16.99 per book.
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Tokyopop
Tokyopop (styled TOKYOPOP; formerly known as Mixx Entertainment) is an American distributor, licensor and publisher of anime, manga, manhwa and Western manga-style works. The German publishing division produces German translations of licensed Japanese properties and original English-language manga, as well as original German-language manga. Tokyopop's US publishing division publishes works in English. Tokyopop has its US headquarters near Los Angeles International Airport in Los Angeles, California.
It is owned by POP Media Holdings. Tokyopop's parent company's offices are in Tokyo, Japan and its sister company's office is in Hamburg, Germany.
Tokyopop was founded in 1997 by Stuart J. Levy. In the late 1990s, the company's headquarters were in Los Angeles.
Tokyopop published a manga magazine called MixxZine which serialized exclusively four classic manga of Kodansha including Sailor Moon, Magic Knight Rayearth, Parasyte, and Ice Blade. Eventually, MixxZine became an Asian pop culture publication entitled Tokyopop Magazine. Additionally, the company published a manga and tech magazine entitled Smile Magazine.
Cultural anthropologist Rachel Thorn praised Stu Levy for opening up an untapped market for animation with the publication of Sailor Moon and other. Before Sailor Moon, the belief among entertainment executives was that "girls don't watch cartoons." Due to Sailor Moon's immense popularity, Tokyopop discontinued the serial from its magazines, and released it separately as its first manga graphic novel. They engineered prominent book distribution via retail stores, standardized book trim size, created a basic industry-wide rating system, and developed the first-ever retail manga displays and introduced the world of graphic novels to an audience of teenage girls. Also, together with Diamond, Tokyopop offered retailers free spinner rack displays for Tokyopop manga, thereby increasing the visibility of the medium in bookstores.
Tokyopop also licensed and distributed Japanese anime. In 1996, Mixx Entertainment acquired the rights to the anime biopic of Japanese poet Kenji Miyazawa, and Stu Levy produced and directed the English version of the anime film, entitled Spring and Chaos. The film was directed and scripted by Shōji Kawamori, who created Super Dimension Fortress Macross and The Vision of Escaflowne. Taste of Cinema ranked "Spring and Chaos" thirteenth in its list of Top "25 Weird Animated Movies That Are Worth Your Time." From 2000 to 2004, Tokyopop released multiple film and television projects such as Street Fury, which Stu Levy created, GTO (English version for Showtime TV), Rave Master (English version for Cartoon Network's Toonami), and Reign: The Conqueror (English version for Cartoon Network's Adult Swim.) Tokyopop also released English version DVDs for: Initial D, Marmalade Boy, Saint Tail, Samurai Girl: Real Bout High School, Vampire Princess Miyu, Brigadoon, FMW, High School Ghostbusters.
In 2002, Tokyopop launched its line of "100% Authentic Manga", which was printed in the original Japanese right-to-left format and included the original Japanese printed sound effects.
In Japan, most published manga is written to read from right to left, but when an English translation was published in the U.S., however, the common practice was to use computer-reversed or mirror images that allowed the books to read from left to right. As a result, this distorted the artwork. Tokyopop's decision to use the original right-to-left format allowed the artwork to keep its original form and also enabled Tokyopop to release most graphic novel series on a frequency three-to-six times faster than the industry standard at the time. Tokyopop volumes hit the shelves monthly, bi-monthly or quarterly versus the six months or longer typical of competitors. It also allowed Tokyopop to sell books for an industry-leading price point of $9.99 per book, at a time when most competitors charged $12.99 to $16.99 per book.