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Tang (drink mix)

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Tang (drink mix)

Tang is an American drink mix brand that was formulated by General Foods Corporation food scientist William A. Mitchell and chemist William Bruce James in 1957, and first marketed in powdered form in 1959. The Tang brand is currently owned in most countries by Mondelēz International, a North American company spun off from Kraft Foods in 2012. Kraft Heinz owns the Tang brand in North America.

Sales of Tang were poor until NASA used it on John Glenn's Mercury flight in February 1962,[citation needed] and on subsequent Gemini missions.[better source needed] Since then it has been closely associated with the U.S. human spaceflight program, which created the misconception that Tang was invented for the space program. Tang continues to be used on NASA missions in the present day, over 50 years after its introduction.

General Foods Corporation food scientist William A. Mitchell and chemist William Bruce James formulated and trademarked orange Tang in 1957. Tang entered test markets in 1958 and was available to the public beginning in 1959.

Tang was used by early NASA crewed space flights. In 1962, when Mercury astronaut John Glenn conducted eating experiments in orbit, Tang was selected for the menu; it was also used during some Gemini flights, and has also been carried aboard numerous Space Shuttle missions. Although many soda companies sent specially designed canned drinks into space with the crew of STS-51-F, the crew preferred to use Tang, as it could be mixed into existing water containers easily. In 2013, former NASA astronaut Buzz Aldrin said "Tang sucks". In his autobiography, Return to Earth, published forty years earlier, Aldrin had further clarified: "I can't speak for the other flights, but before ours [Apollo 11], the three of us dutifully sampled the orange drink, supposedly Tang, and instead chose a grapefruit-orange mixture as our citrus drink. If Tang was on our flight I was unaware of it."

The creator of Tang, William A. Mitchell, also invented Pop Rocks, Cool Whip, a form of instant-set Jell-O, and other convenience foods. Chemist William Bruce James also invented several Jell-O flavors.

Orange Tang was packaged in glass jars with a metallic green label and orange metal lid. It was promoted as an "instant breakfast" drink rather than a soft drink mix, because it was fortified with vitamins C and A. In print and television advertising Tang was referred to as the nutritious "space age" drink of the astronauts.

Tang's advertising in the 1990s and early 2000s featured an orangutan as a mascot.

Tang is sold in powdered and liquid-concentrate form. The suggested serving size is 2 tablespoons, or 31 grams of powdered Original Orange flavored Tang per 8 US fluid ounces (240 ml) of water. A single suggested serving of Tang contains 29 grams (1.0 oz) of sugar (representing 94% of the product's dry weight); 10% RDA of carbohydrates; 100% RDA of vitamin E; 100% RDA of vitamin C; 6% RDA of calcium and has a total of 120 calories (500 kJ).

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