Television Viewer Rating

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TVRs (Television Viewer Ratings)^[1] are the standard buying currency for television advertising in the UK. Television ratings are expressed as a percentage of the potential TV audience viewing at any given time. TVR's measure the popularity of a television program or advertisement by comparing the number of target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. For example, if an ad in any afternoon show gets a Housewives' TVR of 20, that means that 20% of all housewives viewed the ad. TVR=Reach x Time Spent

1. ^ Foster, Simon (5 February 2014). "What is a TVR?". marketingiq.co.uk. Retrieved 10 September 2025.

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