Tell MAMA
Tell MAMA
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Tell MAMA

Tell MAMA (Measuring Anti-Muslim Attacks) is a national project which records and measures anti-Muslim incidents in the United Kingdom.

Tell MAMA was launched on 21 February 2012 by Eric Pickles MP, Secretary of State for the Department for Communities and Local Government and is co-ordinated by the interfaith organisation Faith Matters. Faith Matters was founded by social entrepreneur Fiyaz Mughal OBE, a former adviser to the Leader of the Liberal Democrats, Nick Clegg, on Interfaith and Preventing Radicalisation and Extremism. The organisation's statistics have been the subject of debate, but were referenced by Theresa May when speaking at the Royal Institution of Chartered Surveyors on 23 March 2015.

The project was set up with government backing, and received start up funding from the Department for Communities and Local Government between 2012 and 2013. In November 2012, Deputy Prime Minister Nick Clegg announced a further £214,000 annual funding for Tell MAMA up to October 2013. Tell MAMA was funded for an initial period of 2 years and was funded on the basis of being self-sustaining after two years. Tell MAMA covers a range of issues and cases, and also works with mosques across the country.

Tell MAMA has had significant press coverage on its work to monitor anti-Muslim hate after the Charlie Hebdo shooting in Paris in 2015. It also reported on the rise of school-based anti-Muslim hate incidents that took place after the Paris murders, as well as on continuing anti-Muslim hate incidents on both Facebook and Twitter. Tell MAMA has additionally worked on some high-profile cases involving alleged anti-Muslim discrimination – for example at the Savoy Hotel, where the female worker in question who alleged the anti-Muslim discrimination was represented by Tell MAMA.

The BBC programme Inside Out highlighted the work of Tell MAMA through a programme entitled "Behind the Veil". It publicised the discovery that there was a 70% rise in Islamophobic hate crimes reported to the Metropolitan Police Service in the year July 2014 – July 2015, when compared to the same period the year before.

In March 2025, it was reported that the UK government was to cut all funding to Tell Mama, leaving it facing closure. Police warned the move could undermine efforts to track rising threats and support victims.

By end of November 2013, the organisation had recorded 1,432 cases of abuse since its founding in February 2012. On 30 January 2014 the organisation released a graphic highlighting details of mosque attacks it had recorded between January 2012 to August 2013, including three bombings which took place in June and July 2013 (connected to a self-confessed white supremacist, Pavlo Lapshyn).

632 incidents were recorded in its first year of operation. One in three attackers reported to the project had links to far-right organisations. Of physical incidents reported in its first year, Tell MAMA founder Fiyaz Mughal said on BBC Sunday Morning Live that 70% were perpetrated against hijab or niqab-wearing women and the majority of attackers were white males, aged 20–50. In June 2013 these findings were analysed and verified by a team of academics at Teesside University, revealing that English Defence League (EDL) figures were linked to one-third of online incidents; the data said that almost two out of every three incidents were not reported to police.

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