Ten Motives is a British electronic cigarette brand owned by British American Tobacco.
The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.[1][2][3][4]
In 2016 the company was taken over by British American Tobacco.[5]
In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking.[6]
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