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American Greetings
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products. In addition, the company owns the Carlton Cards, Tender Thoughts, Papyrus, Recycled Paper Greetings and Gibson Greetings brands.
American Greetings' former toy design and licensing division, initially called Those Characters From Cleveland, subsequently renamed AG Properties and American Greetings Entertainment and now separately owned as Cloudco Entertainment. American Greetings also holds an exclusive license for Nickelodeon characters.
Sapirstein Greeting Card Co. was founded in 1906 by Polish immigrant Jacob Sapirstein (1885–1987), who sold cards to stores from a horse-drawn cart, American Greetings has been run by members of the family since its inception. Irving Sapirstein, Jacob's oldest son, became Jacob's first partner in 1918 at age nine. Irving's brother Morris started working at the card company in 1926. Morris and Irving in 1928 got a post card contract worth $24,000. The company started using self-serve display cabinets for its greeting cards in 1929 further cementing its position in the market. Sapirstein Greeting began in 1932 making its own greeting cards.
In 1934, the company began hiring sales representatives. Harry, the youngest son, joined the business in 1935. In 1936, the company opened its first branch office and the first major manufacturing facility.
Sapirstein Greeting Card Co. was renamed in 1938 to American Greetings Publishers. In 1939, the firm first issued the Forget-Me-Not card line. Irving and his brothers changed their last name to Stone in the 1940s. American Greeting Publishers was incorporated in 1944. John Sands Pty. Ltd. of Sydney, Australia and the company signed a licensing agreement, the firm's first, in 1949.
The company changed its name to American Greetings Corporation as the company went public in 1952, issuing 200,000 shares. The funds raised were earmarked for acquisitions and expansion. In 1956, American Greetings formed Carlton Cards, Ltd., a Canadian subsidiary. Also that year, the Hi Brows humor studio card line was launched.
In July 1957, the company moved its headquarters to One American Road, Brooklyn, Ohio. In 1958, American Greetings went public. Jacob Sapirstein became chairman of the board while Irving assumed the company's president post in 1960. In Forest City, North Carolina, the company built a cabinet manufacturing plant in 1960. A Mexican subsidiary in Mexico City was set up in 1969. In 1971, a retail subsidiary was formed called Summit Corporation, later called Carlton Cards Retail, Inc.
Holly Hobbie premiered in 1967 as a line of greeting cards by American Greetings. The character's public appeal lead to the formation of Those Characters From Cleveland Inc. Sale the next year topped $100 million. In 1972, the company introduced Ziggy, created by Tom Wilson, which soon had a newspaper cartoon strip generating additional income. By 1977, Holly Hobbie became one of the top female licensed characters in the world.
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American Greetings
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products. In addition, the company owns the Carlton Cards, Tender Thoughts, Papyrus, Recycled Paper Greetings and Gibson Greetings brands.
American Greetings' former toy design and licensing division, initially called Those Characters From Cleveland, subsequently renamed AG Properties and American Greetings Entertainment and now separately owned as Cloudco Entertainment. American Greetings also holds an exclusive license for Nickelodeon characters.
Sapirstein Greeting Card Co. was founded in 1906 by Polish immigrant Jacob Sapirstein (1885–1987), who sold cards to stores from a horse-drawn cart, American Greetings has been run by members of the family since its inception. Irving Sapirstein, Jacob's oldest son, became Jacob's first partner in 1918 at age nine. Irving's brother Morris started working at the card company in 1926. Morris and Irving in 1928 got a post card contract worth $24,000. The company started using self-serve display cabinets for its greeting cards in 1929 further cementing its position in the market. Sapirstein Greeting began in 1932 making its own greeting cards.
In 1934, the company began hiring sales representatives. Harry, the youngest son, joined the business in 1935. In 1936, the company opened its first branch office and the first major manufacturing facility.
Sapirstein Greeting Card Co. was renamed in 1938 to American Greetings Publishers. In 1939, the firm first issued the Forget-Me-Not card line. Irving and his brothers changed their last name to Stone in the 1940s. American Greeting Publishers was incorporated in 1944. John Sands Pty. Ltd. of Sydney, Australia and the company signed a licensing agreement, the firm's first, in 1949.
The company changed its name to American Greetings Corporation as the company went public in 1952, issuing 200,000 shares. The funds raised were earmarked for acquisitions and expansion. In 1956, American Greetings formed Carlton Cards, Ltd., a Canadian subsidiary. Also that year, the Hi Brows humor studio card line was launched.
In July 1957, the company moved its headquarters to One American Road, Brooklyn, Ohio. In 1958, American Greetings went public. Jacob Sapirstein became chairman of the board while Irving assumed the company's president post in 1960. In Forest City, North Carolina, the company built a cabinet manufacturing plant in 1960. A Mexican subsidiary in Mexico City was set up in 1969. In 1971, a retail subsidiary was formed called Summit Corporation, later called Carlton Cards Retail, Inc.
Holly Hobbie premiered in 1967 as a line of greeting cards by American Greetings. The character's public appeal lead to the formation of Those Characters From Cleveland Inc. Sale the next year topped $100 million. In 1972, the company introduced Ziggy, created by Tom Wilson, which soon had a newspaper cartoon strip generating additional income. By 1977, Holly Hobbie became one of the top female licensed characters in the world.