From 2002 to 2006, Bonow was Head of Corporate Communications at Jamba! where he worked with the Samwer brothers.^[4][5][6] Prior to joining Jamba, he worked at the advertising agency O.T.W. and as a freelance consultant in the field of online marketing.^[7]

In 2006, Bonow founded Piabo, a Berlin-based PR agency specializing in tech companies, which is now one of the market leaders in Europe.^[2][8] His portfolio includes Tinder, GitHub, Shopify, Stripe, Silicon Valley Bank, wework, Samsung, and BMW.^[1][9] Initially, Bonow was active with Piabo in Europe, then also in North America - especially the Silicon Valley - until he began to expand into China in 2015.^[10]

Bonow is an investor in and advisor to various venture capital companies. His focus is on Startups with a tech focus. He primarily supports European companies financially and with his business expertise.^[3]

He has been an investor in Cavalry Ventures since its founding in 2016.^[11] He is also an investor in 500 Startups^[12] and serves as a member of the investment committee at 3VC (formerly Capital 300).^{[citation needed]} He has invested with Cocoon Capital Management, a Singapore-based venture capital firm, and Unlock Venture Partners, a Seattle-based venture capital firm.^[13] In 2019, he began investing with Headline (formerly Infinity Ventures), a Japanese VC firm.^[12][14]

Bonow is a speaker at tech conferences, including the NOAH Conference in London and Berlin,^[15][16] the Mobile World Congress in Shanghai and Barcelona, the Bits & Pretzels Conference in Munich, the Digital Life Design (DLD) Conference, the Plug & Play Conference, and at The Next Web in Amsterdam.^[1][17][18]

In April 2021, he spoke at the online EU Startup Summit.^[19]

In 2020, Bonow spoke at Chatbot Summit, a conference specializing in conversational A.I. (artificial intelligence), among other events.^[20] In November 2020, he was a speaker at Ecosummit^[21] and in December 2020, he was a keynote speaker at Uppstart, a Swedish tech startup conference.^[22] Furthermore, he was an invited speaker as a scene expert at the NEXT Conference in Hamburg^[23] and at the German Tech Conference 2020.^[24] In 2017, he spoke at the Startupnight conference.^[25] In July 2014, he was a speaker at DLDwomen in Munich.^[26]

Since 2013, Bonow has been a mentor at Microsoft Ventures Accelerator Berlin and at Axel Springer Plug & Play Accelerator, a joint venture.^[13][27] Since August 2014, he has served as an advisor at IBM Smart Camp, a global program that brings together entrepreneurs, investors, and mentors.^[28] IBM Smart Camp is headquartered in Waltham, Massachusetts.^[29] He is also a mentor at ProSiebenSat.1 Accelerator^[30] and APX, the joint start-up program of Porsche and Axel Springer Verlag.^[28]

• Light your fire! Personal Branding für Macher:innen und Visionär:innen. BusinessVillage, Göttingen 2021, ISBN 9783869805788.
• Do-it-yourself branding: Do-it-yourself-Markenbildung: eine Bedienungsanleitung. In: Stefanie Hoffmann-Palomino, Christine Kirbach, Bianca Praetorius (eds.): The LEAN BACK Perspective. Springer, Wiesbaden 2017, ISBN 9783658139247, pp. 339–348.