Joins Apple and Conceives the iPod
2001
Fadell joins Apple, initially as a consultant, and quickly takes on the monumental task of creating a portable digital music player. Frustrated with the existing offerings, he develops the concept for the iPod, a device that would revolutionize how people consumed music. His vision included a sleek design, intuitive user interface, and seamless integration with iTunes. This would eventually be the 'iPod + iTunes = Digital Music Revolution' tagline.