Universal Entertainment Corporation, formerly known as Aruze Corporation (Japanese: アルゼ株式会社, Hepburn: Aruze Kabushiki-gaisha) and Universal, is a Japanese manufacturer of pachinko, slot machines, arcade games and other gaming products, and a publisher of video games. Aruze possesses licenses to both manufacture and distribute casino machines in the American states of Nevada, Mississippi and New Jersey. The company's corporate headquarters are in Tokyo. Aruze is also the licence holder of the video game franchise Shadow Hearts. Up until February 18, 2012, the company owned approximately 21% of Wynn Resorts. On November 1, 2009, Aruze Corporation changed its name to Universal Entertainment Corporation.

Universal Lease Co., Ltd was established in December 1969. It later changed its name to Universal Ltd in Japan. Universal Distributing Company opened as an american subsidiary to sell video games direct to operators, and was later named Universal USA.

They initially earned success with arcade video games that cloned popular arcade games. Scratch (1977) was a Breakout clone that became the third highest-earning arcade video game of 1977 in Japan, just below Speed Race DX and Breakout. Scratch was again Japan's fourth highest-earning arcade video game of 1978. Cosmic Monsters (1978) was a Space Invaders clone that became Japan's sixth highest-earning arcade video game the same year.

Universal eventually moved away from clones and began producing original arcade games. Get A Way (1978) was a sit-down arcade racing game that used a 16-bit central processing unit (CPU), for which it was advertised as the world's first 16-bit game; it was among Japan's top twenty highest-earning arcade video games of 1978.

Universal followed with the hugely influential platform game Space Panic (1980) and the maze game Lady Bug (1981). Universal's greatest hit game was Mr. Do! (1982), which spawned three sequels in the eventual Mr. Do series: Mr. Do's Castle, Mr. Do's Wild Ride and Do Run Run. Cashing-in on the success of laserdisc video games, Universal released Super Don Quix-ote in 1984, on a new standardized laserdisc video game system they called the Universal System 1. A new game was planned every six months for the Universal System 1, including an unreleased laserdisc adventure game based on Mr. Do!, but the company stopped producing arcade games in 1985, and Super Don Quix-ote ended up being the only game released for the system. Universal Distributing of Nevada (UDN) was established to begin selling Universal's first slot machines direct to the gaming industry. A division, Universal Playland, was set up to continue the arcade game business.

Several Universal titles were designed by Kazutoshi Ueda, most notably Mr. Do! (1982). He later left Universal and went on to work at Tehkan (now Tecmo), then became a co-founder of Atlus, where he worked on the Megami Tensei series. Ueda's work at Universal inspired the game design style of Tehkan's Michitaka Tsuruta, who went on to create Guzzler (1983), Bomb Jack (1984), Solomon's Key (1986), and the Captain Tsubasa game series.

In January 2005, the company became a wholly owned subsidiary of Aruze. Aruze Corporation changed its company name to Universal Entertainment Corporation effective November 1, 2009.

On February 2, 2023, Aruze Gaming filed for Chapter 11 bankruptcy protection in the United States.