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VB33, short for Video Bolzano 33, is an Italian general interest regional television channel serving the province of Bolzano.[1] Since 2017, the channel's reach has expanded to include the province of Trento.[2] Over the course of its history, it has also been called VideoBolzano Canale 33 and Video 33.[1]
The channel was established in 1981 as a cooperative, and purchased in 1986 by it:Valerio Rolando Boesso, co-founder and publisher of the regional newspaper Alto Adige.[1]
Boesso integrated the channel into the new Italia 9 Network, of which he became the chairman in 1998, remaining in function until his death in 2008.[3]
Journalist turned politician Lilli Gruber was one of the channel's on-air personalities early in her career.[1]
Shortly before his death, Boesso sold VB33 to Bolzano-based investment fund Euregio Finance, who operated it under the corporate banner Rosengarten S.R.L.[4]
The new investors launched a German-language sister channel, called Südtirol Digital Fernsehen (SDF), in 2009.[4]
In 2020, VB33 was sold to Cremona-based media company Telecolor.[5]
