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Football pools

In the United Kingdom, the football pools, often referred to as "the pools", is a betting pool based on predicting the outcome of association football matches taking place in the coming week. The pools are typically cheap to enter, and may encourage gamblers to enter several bets.

The traditional and most popular game was the Treble Chance, now branded the Classic Pools game. Players pick 10, 11 or 12 football games from the offered fixtures to finish as a draw, in which each team scores at least one goal. The player with the most accurate predictions wins the top prize, or a share of it if more than one player has these predictions. In addition, there is a special £3,000,000 prize or share of it for correctly predicting the nine score draws (draws of 1–1 or higher) when these are the only score draws on the coupon. Players can win large cash prizes in a variety of other ways, under a points-based scoring system.

Entries were traditionally submitted through the post or via agents, who collected entries throughout a specific area. It is now possible to play online.

Littlewoods, Vernons and Zetters were the largest pools companies. Littlewoods was the first company to provide pools, selling them outside Manchester United's Old Trafford ground in 1923. In 1986, a syndicate of players became the first winners of a prize over £1 million. The football pools companies have traditionally had a charitable element, donating over £1.1 billion to sports-related causes.

The pools business declined after the introduction of the National Lottery in 1994. Littlewoods, Vernons and Zetters were brought together in 2007 by Sportech under the brand 'The New Football Pools', now known as 'The Football Pools'. They offer other small stake, high prize games such as Premier 10 and Jackpot 12. In 2017 The Football Pools was sold to OpCapita, a private equity company, for £83 million.

Competitions for predicting the results of football matches are older than the football league itself. The Cricket and Football Field newspaper, in its edition of 10 September 1887, offered a prize of one guinea to "the Competitor who predicts the results" of four football matches to be played the following Saturday. Readers were invited to cut out and fill in a coupon printed in the newspaper, which had to be sent to the newspaper's offices by the Friday before the matches. If more than one "couponnier" predicted all four exact scores correctly, the prize would be shared between them. There was no charge for entry beyond postage; in fact readers were allowed to submit several coupons together, presumably in order to encourage them to purchase several copies of the newspaper. By 1910, The Umpire was offering a first prize of £300 for predicting six results.

In October 1922, John Moores, Colin Askham and Bill Hughes heard about John Jervis Barnard, a Birmingham man who had devised a 'football pool', where punters would bet on the outcome of football matches. The payouts to winners came from the 'pool' of money that was bet, less 10 per cent to cover "management costs". It had not been particularly successful and Barnard was struggling to make a profit. Hughes obtained one of Barnard's pools coupons; the three friends decided they could do it better and, on 1 February 1923, launched the Littlewood Football Pool (as it was originally known). A small office in Liverpool was rented and the first 4,000 coupons were distributed outside Manchester United's Old Trafford ground before one Saturday match that winter. Moores handed the coupons out himself, helped by some young boys eager to earn a few pennies.

It was not an instant success, as just 35 coupons were returned. With bets totalling £4 7s 6d (£4.37½), the 10 per cent deducted did not cover the three men's expenses. The winning dividend paid out £2 12s 0d (£2.60). They decided to print 10,000 coupons, and took them to Hull, where they were handed out before a big game. This time, only one coupon was returned. Midway through the 1924–25 football season the scheme was still losing money. The three young men had already invested £200 each, with no imminent prospect of things improving. Hughes suggested they cut their losses and forget the whole thing and Askham agreed. They expected Moores to concur, but instead he offered to return the £200 they had each invested in return for their shares, and they accepted. By 1930, Moores had become a millionaire from the competition.

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