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Vexcel

Vexcel is multinational geospatial technology company that develops aerial-imaging sensors, publishes large-scale imagery and 3-D data, and provides location-based artificial-intelligence services. Founded in Graz, Austria, in 1992, the firm has grown into a global group headquartered in Boulder, Colorado, with additional hubs in Europe, Asia-Pacific and Latin America.[1][2]

Key Information

Vexcel’s hardware division, Vexcel Imaging, manufactures the widely adopted UltraCam digital camera line, while its Vexcel Data Program (VDP) operates what industry analysts describe as one of the world’s largest aerial-imagery libraries, refreshed annually across more than 40 countries.[3]

The company is also the operations partner for the insurance-oriented Geospatial Insurance Consortium (GIC), supplying post-catastrophe imagery to dozens of insurers and emergency agencies.[4]

History

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Founding (1992)

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Professor Franz W. Leberl established Vexcel Imaging GmbH in Graz in 1992 to commercialise digital photogrammetry research.[1][2] Earlier, Leberl had founded Vexcel Corporation in Boulder in 1985 to focus on radar and satellite ground-station systems.[5]

Microsoft acquisition and collaboration (2006–2015)

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On 4 May 2006 Microsoft announced the purchase of Vexcel Corporation to strengthen its Virtual Earth (later Bing Maps) platform.[6] Under Microsoft ownership the UltraCam camera family continued to advance and supplied imagery for Bing Streetside and partner programmes.[7]

Microsoft exited the hardware and data lines in the mid-2010s; a management-led group retained the Vexcel name and relocated global headquarters to Colorado while maintaining R&D in Austria.

Strategic acquisitions (2020–)

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In January 2020 Vexcel signed a definitive agreement with Verisk Analytics to acquire the imagery-sourcing unit of Verisk’s Geomni business, including Philadelphia-based Keystone Aerial Surveys.[8][9]

Business units

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Vexcel Data Program

The VDP maintains a continuously refreshed library covering urban and rural areas in more than 40 countries, including full nationwide coverage of the contiguous United States at 7.5–15 cm resolution.[3] Independent analyses describe it as “one of the world’s largest aerial-imagery programmes”.[10]

Vexcel Imaging

The Austrian R&D arm designs and manufactures the UltraCam series of large-format digital aerial cameras and the UltraMap photogrammetry suite. By 2023 more than 450 UltraCam systems had been sold worldwide, making it the market’s most widely deployed large-format platform.[11] In 2024 the division introduced UltraCam Merlin hybrid camera–LiDAR systems, marking Vexcel’s entry into aerial lidar.[12]

Keystone Aerial Surveys

Founded in 1963 and headquartered in Philadelphia, Keystone operates fixed-wing and UAS platforms across North America. The firm now functions as Vexcel’s on-demand collection arm.[13]

Major projects and initiatives

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Geospatial Insurance Consortium (GIC) – Vexcel has been the imagery and analytics provider to the insurer-funded GIC since 2017, supplying ultra-high-resolution “Gray Sky” imagery within 24 hours of major U.S. catastrophes.[14]

Elements AI – Launched in 2023, the Elements suite applies machine-learning models to VDP imagery to extract more than 80 building- and parcel-level attributes for use in insurance, telecom and smart-city applications.[15]

See also

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References

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  1. ^ a b "We're celebrating 30 years of Vexcel Imaging". Vexcel Imaging. 9 May 2022. Retrieved 29 June 2025.
  2. ^ a b "ASPRS announces Dr Franz Leberl as the winner of the 2012 Outstanding Technical Achievement Award". American Society for Photogrammetry and Remote Sensing. 10 January 2012. Retrieved 29 June 2025.
  3. ^ a b "Vexcel Data Program expands aerial imagery collection programme to Japan". Geospatial World. 10 June 2021. Retrieved 29 June 2025.
  4. ^ "Travelers gives agents aerial property-damage viewer to expedite claims". Insurance Journal. 24 September 2019. Retrieved 29 June 2025.
  5. ^ "Microsoft acquires Vexcel Corporation". Geospatial World. 4 May 2006. Retrieved 29 June 2025.
  6. ^ "Microsoft acquires Vexcel Corp., a worldwide leader in imagery and remote-sensing technology". Microsoft. 4 May 2006. Retrieved 29 June 2025.
  7. ^ "Microsoft's Vexcel announces UltraCamLp". Geospatial World. 1 September 2008. Retrieved 29 June 2025.
  8. ^ "Vexcel Imaging to acquire image-survey expertise and data assets from Verisk to support new strategic partnership" (Press release). Verisk. 21 January 2020. Retrieved 29 June 2025.
  9. ^ "Vexcel Imaging acquires imagery sourcing group from Verisk". GeoInformatics. 22 January 2020. Retrieved 29 June 2025.
  10. ^ "UP42 expands aerial-imagery portfolio with Vexcel". Geospatial World. 14 February 2023. Retrieved 29 June 2025.
  11. ^ "UltraCam sales continue worldwide". GIM International. 19 July 2023. Retrieved 29 June 2025.
  12. ^ "Vexcel Imaging enters the lidar market". LIDAR Magazine. 22 September 2024. Retrieved 29 June 2025.
  13. ^ "Keystone Aerial Surveys – company profile". Keystone Aerial Surveys. Retrieved 29 June 2025.
  14. ^ "Video shows how GIC imagery is transforming catastrophe response". National Insurance Crime Bureau. 5 November 2018. Retrieved 29 June 2025.
  15. ^ "AI data fuelled by fresh imagery – Elements". Vexcel Data Program. 15 August 2023. Retrieved 29 June 2025.
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