WLYC
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WLYC

WLYC (1050 AM) is a classic rock music formatted radio station licensed to serve Williamsport in the U.S. state of Pennsylvania. The station is owned by Seven Mountains Media, through licensee Southern Belle, LLC, and is operated out of studios in Selinsgrove, Pennsylvania. The station previously operated in simulcast with sister stations WRBG, WQBG, and WCFT-FM. Although also owned by Seven Mountains Media, WLYC and its other simulcasting frequencies feature different programming than WIBF and WDBF, which are also branded as Bigfoot Country.

WLYC programming is relayed to four FM translators in order to widen the coverage area, especially at night when WLYC reduces power to only 30 watts. The 104.1 translator previously rebroadcast WEJS, but went silent on May 16, 2020. The station returned to the air, rebroadcasting WLYC on March 20, 2021.

WLYC had been Williamsport's all-sports radio station since January 1, 2005, and carried local sports talk (The Locker Room from 4pm-5pm), and Jed Donahue from 5pm-7pm. The remainder of WLYC's schedule came from a satellite feed.

WLYC was the flagship station for athletic programs at Lycoming College and the Pennsylvania College of Technology, as well as Williamsport Crosscutters Baseball and in-game reports from the Little League World Series. WLYC also served as an affiliate of the Mansfield University Mountaineer Sports Network. Previously, WLYC served as the flagship station and network coordinator for Lock Haven University athletics.

WLYC was also the flagship (online) station for athletic programs at Wilkes University and Misericordia University.

WLYC has seen a variety of formats through the years; it has been an Adult Contemporary/Adult Standards station (2002–2004); a talk station (1999–2002) during which the nationally syndicated Travel World Radio Show was its highest-rated program; Classic Country (1997–1999); Music of Your Life station (1972–1997); and Top 40, along with various other formats prior to that.

Mike Yoder was the morning show host for 13 years. Other disc jockeys have included Lou Kolb, Vanessa Hunter, Kelly Watts (3 different times), Sam Jordan, Dr. Jay Richards and Dee Clark.

Prior to September 2010, a consortium of Jeff Andrulonis, Daniel Klingerman and Larry Allison, Jr. owned the station and operated it as a subsidiary of Andrulonis's Colonial Radio Group. Andrulonis sold his stake in the station in September 2010 but allowed the other partners to continue using the Colonial name. Klingerman and Allison, in turn, sold the station to Todd Bartley, its longtime general manager, in late 2013, continuing to use the Colonial name in its ownership moniker.

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