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WL Ross & Co

WL Ross & Co is a private equity company founded and based in New York by Wilbur Ross in April 2000. The company focuses on investments in financially distressed companies with undervalued stocks, in the $100 to $200 million range, usually in the United States, Asia, Korea, Ireland, Japan, France and China. By acquiring majority stake in their investments through purchases and/or buyouts, WL Ross & Co. LLC then have the option of restructuring, turnarounds, mergers, reorganizations and industry consolidation. Starting in 2002, WL Ross began acquiring the assets of bankrupt steel companies such as LTV Steel Corp, Bethlehem Steel, Weirton Steel, Acme Steel, Georgetown Steel, Youngstown Sheet and Tube, and Republican Steel. By 2003 Ross had established relationships with the United Steelworkers, promising to save jobs. WL Ross founded the company International Steel Group (ISG) by combining bankrupt LTV Corp., Acme Steel and Bethlehem Steel, which quickly became the largest integrated steel company in the United States and was a Fortune 500 company by 2005.

In April 2005, WL Ross sold ISG to Luxembourg-based Mittal Steel, the largest steel company in the world, for $4.5 billion, half in cash and half in stock. Mittal had been acquiring and merging with companies since 1989 under the tenure of President and CEO, Lakshmi Mittal. On February 25, 2005, Reuters reported that Mittal planned on cutting up to 45,000 steel workers' jobs from 2005 to 2010 in the United States.

Since 2006, WL Ross & Co. LLC, has been operating as a wholly owned subsidiary of Invesco Ltd, an American investment management company headquartered in Atlanta, Georgia, with Ross as CEO and which operates under WL Ross brand names, among others.

According to Bloomberg Businessweek, Company WL Ross & Co. LLC was founded in April 2000 with headquarters in New York and offices in Mumbai, India.

Before founding WL Ross & Company, Ross ran the bankruptcy restructuring practice at N M Rothschild & Sons in New York beginning in the late 1970s. In April 2000 Ross left Rothschild to found WL Ross & Co. According to Forbes, He bought out a "$200 million Rothschild investment fund he had been managing". He then raised $250 million from investors to invest in distressed assets. In 2000 WL Ross investment team included David H. Storper, David L. Wax, Stephen J. Toy, and Pamela K. Wilson, a J.P. Morgan & Co. veteran.

The company focuses on investments in financially distressed companies in the $100 to $200 million range usually, but not exclusively, in the United States, Asia, Korea, Ireland, Japan, France and China. By acquiring majority stake in their investments through purchases and/or buyouts, WL Ross & Co. LLC then have the option of restructuring, turnarounds, mergers, reorganizations and industry consolidation. WL Ross & Co has also invested in the public equity markets.

A number of factors contributed to the demise of the steel industry in the United States. Along with the imports of less expensive steel, labor relations and lack of technological innovation plagued the industry. By the 2000s, "hundreds of thousands of people employed by the American steel industry had lost jobs and benefits".

In February 2002, W.L. Ross & Co. had made an agreement to purchase the assets of bankrupt LTV Steel Corp for "$125 million in cash and $200 million in assumed liabilities." After Ross acquired LTV, Ross's team approached [then-Commerce Secretary] Donald Evans when the George W. Bush White House seemed to be "looking to save thousands of jobs in the beleaguered [steel] industry." Ross told New Yorker Magazine in a 2004 interview, "I had read the International Trade Commission report, and it seemed like it was going to happen. We talked to everyone in Washington." They asked Evans about stiffer tariffs on Chinese steel as recommended by the International Trade Commission. In response to their inquiries about the possibility of "more protectionist measures", Evans replied, "absolutely". Ross denied that he had benefited from "inside information from the US administration." On March 5, 2002, when President Bush announced steel tariffs "of up to 30 percent on most imported steel, to be imposed for three years," he angered many trade partners. The United States trade representative, Robert B. Zoellick, explained that "domestic politics" was behind the tariffs. By December 2003, the US faced with a trade war with the EU and Japan and the potential of the imposition of retaliatory sanctions worth $2.2bn, the Bush administration lifted the illegal tariffs on steel imports. According to Forbes, the tariffs were intended to help the steel industry and to give a "political advantage" to the Bush administration" in "steel-industry states such as Pennsylvania and West Virginia." Bush won with a narrow margin in West Virginia, a steel industry state which was a Democratic stronghold. In 2000, he had promised to "look out for steelworkers' interests." According to Forbes, although the tariff was in effect only from March 2002 to December 2003, Ross benefited from the tariff as "the price of domestic steel [went] up 25% in that time."

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