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Corelle Brands
Corelle Brands, LLC is an American kitchenware products maker and distributor based in Downers Grove, Illinois.
The business began as the Corning Consumer Products Company, a division of Corning Incorporated. After being spun off in 1998 the company was called World Kitchen from 2000 to 2018, before adopting its current name. The company has been owned by Anchor Hocking since 2024.
The company began as an unincorporated consumer products division of Corning, Inc. in 1915 with the invention of heat-resistant glass bakeware sold under the Pyrex brand. It was incorporated as the Corning Consumer Products Company (CCPC) in the early 1990s as part of a larger reorganization and Corning contributed or licensed to the company substantially all of its assets used in the existing consumer division.
In November 1994, Corning and the CCPC sold its European, Russian, Middle Eastern and African consumer products businesses to Newell. A major competitor at the time, they would serve as the exclusive distributor for a number of the company’s products in those regions. Corning spun-off CCPC in 1998 and sold the division to Borden. It acquired General Housewares and Ekco in 1999.
As part of the sale to Borden, the company was required to shed the "Corning" name within three years. The company was named World Kitchen in 2000.
In 2002 the company filed for bankruptcy under Chapter 11 and underwent financial reorganization. Kenneth Wilkes was named president and CEO in August 2017, following a change in control in April to private equity firm Cornell Capital. that was preceded by a long period of organizational changes and operational restructuring.
On February 5, 2018, the company announced it had changed its name to "Corelle Brands" in order to take advantage of one of its most recognizable trademarks. In August, Corelle Brands announced it would be investing $50 million over the next four years to update its Corning plant and expand its workforce.
On March 4, 2019, the company announced it had entered into a merger agreement with Instant Brands, maker of the Instant Pot kitchen appliance, and Corelle’s chief executive would become the chief executive of the merged company while Instant Brands founder Robert Wang would become the merged company’s "chief innovative officer". Financial details of the deal were not disclosed.
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Corelle Brands
Corelle Brands, LLC is an American kitchenware products maker and distributor based in Downers Grove, Illinois.
The business began as the Corning Consumer Products Company, a division of Corning Incorporated. After being spun off in 1998 the company was called World Kitchen from 2000 to 2018, before adopting its current name. The company has been owned by Anchor Hocking since 2024.
The company began as an unincorporated consumer products division of Corning, Inc. in 1915 with the invention of heat-resistant glass bakeware sold under the Pyrex brand. It was incorporated as the Corning Consumer Products Company (CCPC) in the early 1990s as part of a larger reorganization and Corning contributed or licensed to the company substantially all of its assets used in the existing consumer division.
In November 1994, Corning and the CCPC sold its European, Russian, Middle Eastern and African consumer products businesses to Newell. A major competitor at the time, they would serve as the exclusive distributor for a number of the company’s products in those regions. Corning spun-off CCPC in 1998 and sold the division to Borden. It acquired General Housewares and Ekco in 1999.
As part of the sale to Borden, the company was required to shed the "Corning" name within three years. The company was named World Kitchen in 2000.
In 2002 the company filed for bankruptcy under Chapter 11 and underwent financial reorganization. Kenneth Wilkes was named president and CEO in August 2017, following a change in control in April to private equity firm Cornell Capital. that was preceded by a long period of organizational changes and operational restructuring.
On February 5, 2018, the company announced it had changed its name to "Corelle Brands" in order to take advantage of one of its most recognizable trademarks. In August, Corelle Brands announced it would be investing $50 million over the next four years to update its Corning plant and expand its workforce.
On March 4, 2019, the company announced it had entered into a merger agreement with Instant Brands, maker of the Instant Pot kitchen appliance, and Corelle’s chief executive would become the chief executive of the merged company while Instant Brands founder Robert Wang would become the merged company’s "chief innovative officer". Financial details of the deal were not disclosed.