Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by Kontoor Brands, which also owns Lee. Its headquarters is in downtown Greensboro, North Carolina, with production plants located throughout the world.

Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben"), who worked closely with cowboys, to help design jeans suitable for rodeo use. He convinced several well-known rodeo riders of the time to endorse the new design.

The 13MWZ style, short for the thirteenth version of men's western jeans with zipper, was introduced in 1947. This model is still available and the company has since introduced several other lines that are more designated towards a specific group or demographic. Examples include 20X, Riggs, and Aura. Wrangler also exports its goods to many countries, with Europe and Australia being some of its main export markets.^{[citation needed]}

1897: Twenty-year-old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, and makes his way to Greensboro, North Carolina, seeking his fortune in the emerging textile industry. He finds work in a factory making overalls, where he earns 25 cents a day sewing on buttons.

1904; Hudson's workplace closes. He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company.

1919: The business builds its first factory on South Elm Street in Greensboro and changes its name to Blue Bell Overall Company.

1936: Blue Bell launches Super Big Ben Overalls made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%. This sets a new standard for the industry.

1943: Blue Bell acquires the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler.