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Star Bharat
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Star Bharat is an Indian Hindi-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It was launched on 28 August 2017, rebranded from Life OK.[1] The channel broadcasts a mix of original programming, including mythological dramas, crime thrillers, family dramas, and comedy shows, targeting a broad Hindi-speaking audience in India. Notable shows that have aired on the channel include RadhaKrishn, Savdhaan India, Nimki Mukhiya, Kya Haal, Mr. Paanchal? and Jiji Maa.[2]
Key Information
Star One was rebranded as Life OK in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat.[3]
Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality show Swayamvar – Mika Di Vohti. The new slogan was Dil Deke Dekho Zara (Give Your Heart Away and See).[4]
Programming
[edit]References
[edit]- ^ "Star India rebrands Life Ok as Star Bharat, scheduled to launch on I-Day – Exchange4media". Indian Advertising Media & Marketing News – exchange4media. 24 July 2017. Retrieved 24 February 2025.
- ^ Bureau, ABP News. "Star Bharat Launches New Season of Savdhaan India with a New Theme Apni Khakhi". ABP Live. Retrieved 24 February 2025.
{{cite web}}:|last=has generic name (help) - ^ "Life Ok rebranded as Star Bharat, may start from 15 August". Indian Television. 21 July 2017. Archived from the original on 13 August 2019.
- ^ "Star Bharat unveils new brand identity- 'Dil Deke Dekho Zara'". Adgully. 26 July 2022. Archived from the original on 2 August 2022. Retrieved 2 August 2022.