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10K Projects
TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment), is an American record label, founded in 2016 by British record executive Elliot Grainge. It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.
The label was founded as Strainge Entertainment by Elliot Grainge in 2016. Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects, and later shortened to 10K Projects.
Distribution was handled by Universal through Virgin Music Group until September 2023, when the label announced would move to Warner Music Group in a joint-venture.
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10K Projects
TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment), is an American record label, founded in 2016 by British record executive Elliot Grainge. It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.
The label was founded as Strainge Entertainment by Elliot Grainge in 2016. Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects, and later shortened to 10K Projects.
Distribution was handled by Universal through Virgin Music Group until September 2023, when the label announced would move to Warner Music Group in a joint-venture.