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10 Sport

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10 Sport

10 Sport is the brand that all sporting events broadcast on Network 10, an Australian free-to-air commercial television network. Sports streamed on Paramount+ in Australia since August 2021 are also broadcast under the 10 Sport banner.

All sport events were broadcast under the One HD banner from 26 March 2009 until it ceased being a sole sports channel in early 2011.

In 2002, Ten combined with the Nine Network to acquire free-to-air broadcast rights for the AFL, the elite Australian rules competition, displacing the Seven Network which had held the rights for more than 40 years. Ten broadcast Saturday afternoon and Saturday night games and had exclusive rights for all finals games, the network also alternated in showing the pre-season Grand Final and Brownlow Medal count with Nine (Ten telecasted the events in 2002, 2004 and 2006) while they showed each local state team's games that were played by WA, SA, QLD and NSW teams that were played on a Saturday. Along with the Seven Network, Ten placed a successful $780 million bid to jointly broadcast the game from 2007 to 2011. Under this deal, Ten continued to broadcast the Saturday component of the competition. However, unlike the previous deal, Ten did not hold the exclusive rights to the finals series. Instead, the networks shared the broadcasting of the finals series and alternated the broadcast of the grand final. In the years when Ten did not televise the Grand Final (2008 and 2010), it telecast the Brownlow Medal presentation and the Nab Cup Grand Final. Ten ended AFL broadcasting at the conclusion of the 2011 season. At the end of 2011, Network Ten lost the rights to the AFL with Seven taking over the free-to-air TV Saturday games. Ten Sport won a Logie Award for "Most Popular Sport Program" at the 2012 TV Week Logie Awards for its telecast of the 2011 AFL Grand Final which was the last to be broadcast.

In 1992, Network 10 also used to air the National Basketball League (NBL) during the middle of the basketball boom in Australia from 1992 to 1997, but after delegating games to extremely late night time slots the network eventually ended its broadcasting. In March 2010 however, it was announced that Network 10 and digital channel One would show NBL games for the next 5 years. Starting with 2 games per week, and raising to 5 per week in the 2014/15 season. The network also screened Boomers and Opals games. On the 19 August 2021, The NBL and Channel 10 announced a broadcast deal that would involve showing two games every Sunday. One on the main channel (Network 10) and the other on the secondary channel (10 Bold), starting with the 2021/22 Season.

In 2013, Ten paid $100 million for exclusive rights to broadcast the Big Bash League from 2013 to 2018, marking the channel's first foray in elite domestic cricket coverage. Ten previously held the broadcast rights to the Indian Premier League.

Network 10 in 2007 broadcast its first football broadcast with the Sydney FC v LA Galaxy exhibition match. The match was broadcast on the main channel nationally in a three-hour special presentation. In 2017, Ten entered a two-year deal becoming the FTA broadcaster of the A-League and Socceroos matches. 27 matches played on Saturday Nights were simulcasted from Fox Sports on 10 Drama along with five finals matches and Socceroos matches over the two-year period. Fox on One was a three-hour programming block produced by Fox Sports for Network 10 each Saturday night on 10 Drama. It included Back Page Live followed by the live broadcast of the Saturday Night A-League match.

In 2021, Network 10 returned broadcasting football acquiring full broadcast rights become the home of Australian Football in a five-year deal. One A-League match each Saturday night will be broadcast on the main channel along with one W-League match each Sunday on 10 Drama. All A-League and W-League finals will also be broadcast live and free on FTA. All remainder matches will be streamed on Paramount+. A separate four-year deal was also struck with Football Australia with all Socceroos and Matildas matches to be broadcast on FTA along with for the first time, the FFA Cup Final. Other FFA Cup matches will be streamed on Paramount+. Other content also acquired which will be shown on Network 10 platforms including Under 23 friendlies, Youth national team home matches along with AFC competitions. 10 and Paramount+ also became the official broadcaster of the FA Cup.

Network 10 broadcast the Melbourne Cup between 1978 and 2001, and again from 2019 to 2023. For a brief period in 2019 before the Melbourne Cup, Network 10 also broadcast some International Racing meets from the United Kingdom and France.

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