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10 daily

10 daily was a news and entertainment website. Part of the Ten Network Holdings, it was launched in May 2018 as Ten daily,[1] and rebranded as 10 daily that October as part of an overall rebranding of the network.[2] The site had 1.04 million visitors in September 2018.[3] 10 daily created content aimed at the 18 to 39-year-old demographic;[1] as of May 2019, the majority of visitors were between 18 and 44, female, and accessing the website on mobile devices.[4] On their first anniversary 10 daily launched a new tagline, "news with benefits".[4]

Key Information

The 10 daily website closed on 22 May 2020, though some content was transferred to 10 Play and social media accounts.[5][6]

References

[edit]
  1. ^ a b Kelly, Vivienne (14 May 2018). "Ten launches Ten Daily as it attempts to claw back digital audiences from rivals". Mumbrella. Archived from the original on 25 July 2019.
  2. ^ Samios, Zoe (31 October 2018). "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. Archived from the original on 4 August 2019.
  3. ^ Manning, James (31 October 2018). "It's 10, but not as you know it – first-run local content across 50 weeks". Mediaweek. Archived from the original on 4 May 2019.
  4. ^ a b Blackiston, Hannah (14 May 2019). "Ten Daily celebrates one year delivering 'news with benefits'". Mumbrella. Archived from the original on 14 May 2019.
  5. ^ Rigby, Britney (18 May 2020). "10 Daily to close this Friday". Mumbrella. Archived from the original on 18 May 2020.
  6. ^ Knox, David (18 May 2020). "10 to close 10 Daily, Sales Team Redundancies". TV Tonight. TV Tonight. Archived from the original on 22 May 2020. Retrieved 16 May 2020.
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