ATV (Australian TV station)
ATV (Australian TV station)
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ATV (Australian TV station)

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ATV (Australian TV station)

ATV is a television station in Melbourne, Australia, part of Network 10 – one of the three major Australian free-to-air commercial television networks. The station is owned by Paramount Networks UK & Australia.

In April 1963, the licence to operate Melbourne's third commercial television station was awarded to Austarama Television, owned by transport magnate Reginald Ansett. The new channel, ATV-0 (pronounced as the letter O, never the number zero), began transmission on 1 August 1964 from a large modern studio complex, with state-of-the-art videotaping, and located in the then-outer eastern suburb of Nunawading, in the locality now known as Forest Hill, but referred to at the time as Burwood East.

The new station opened with a preview program hosted by Barry McQueen and Nancy Cato followed by a variety program, This Is It!. Reception difficulties (existing sets had to be retuned by a repairman) in parts of the city resulted in the station's virtually permanent third position in the Melbourne television ratings.

In 1964, under Reg Ansett, ATV-0 opened their studios in Nunawading, which was at the time the first purpose-built commercial television station in Melbourne. It was also the studio where the first ever colour broadcast in Australia would be filmed, leading to its consideration for heritage status in 2018.

ATV-0 had been experimenting with colour transmissions from 1967, when the station was the first to mount a colour outside broadcast in Australia, from the Pakenham races. Many other colour test transmissions occurred subsequently. Full-time colour transmission was introduced to ATV-0 in March 1975 in line with other stations around the country.

Rupert Murdoch gained a controlling interest in Sydney television station TEN-10 in 1979 and had bought a controlling stake in transport company Ansett, owner of Austarama Television (licensee of ATV-0). That triggered a government inquiry into media ownership, the main concern being Murdoch having a controlling interest in television stations in Australia's two largest cities, ignoring the fact that the Kerry Packer-owned Australian Consolidated Press had controlled the Nine Network channels in Melbourne and Sydney for many years.

Due to problems in reception and falling ratings, and the desire to move TV stations out of the VHF band so as to enable FM radio in Australia, the station moved frequency and call-sign from ATV-0 to ATV-10, after getting the agreement of neighbouring Gippsland station GLV-10 to change its frequency to become GLV-8.

On 20 January 1980, the revamped ATV-10 was launched with a jingle campaign ("You're on Top With Ten"), Graham Kennedy's introductory presentation and 10's Summer Sunday, a 3-hour live outside broadcast from Torquay Beach. Later in the evening, You're On Top With Ten with Kennedy provided a preview of upcoming shows on the new channel, followed by the movie-length pilot for new drama series Arcade.

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