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19 to Zero
19 to Zero is a Canadian not-for-profit behavioural sciences initiative based in Calgary, Alberta. Hosted at the University of Calgary, the public–private partnership is made up of around 500 members including public health specialists, academics, behavioural psychologists, marketers and multimedia creators. Its purpose is to increase confidence in vaccines for COVID-19 and other diseases by tackling vaccine hesitancy. The group publishes materials on its website and through partner organizations, including videos, billboards, presentations, brochures and in-person events.
19 to Zero was launched in August 2020 at the University of Calgary in order to influence the behaviour of the public surrounding public health measures and COVID-19 vaccines. The group's primary goal is to increase vaccine uptake in order to meet immunization targets, working to coordinate messaging among health care workers across Canada.
19 to Zero and the University of Toronto conducted a survey in the fall of 2020 to gauge routine vaccination rates following the declaration of the COVID-19 pandemic.
In September 2020, Alberta Innovates announced a $392,080 grant to fund 19 to Zero with a project titled "Changing COVID-19 Behaviors through a data-driven targeted marketing campaign."
19 to Zero collaborated in the development of the University of Calgary School of Public Policy's Vaccine Hesitancy Guide, and participated in the Faster Together program to "promote Covid-19 vaccine acceptance."
On March 12, 2021, 19 to Zero hosted a webinar on vaccine hesitancy and COVID-19 conspiracy theories led by members of the Ontario COVID-19 Science Advisory Table, Queen's University, University of Waterloo and Alberta Children's Hospital. A fundraiser led by the University of Calgary raised $86,825 towards supporting 19 to Zero's efforts against COVID-19 misinformation, falling short of its $100,000 goal. Beginning in April 2021, the Calgary chapter of the World Economic Forum's Global Shapers Community initiative supported 19 to Zero by hosting town hall sessions on COVID-19 vaccines.
Some of 19 to Zero's community engagement activities included handing out postcards with QR codes linking to available vaccination appointments.
In August 2021, Shoppers Drug Mart announced it was providing funding to 19 to Zero in order to increase delivery of COVID-19 vaccines to target hesitant populations. 19 to Zero also partnered with Suncor Energy, who contributed $150,000 to coordinate a local vaccination campaign. In October 2021, the group launched a new behaviour change campaign called "It's Never Too Late" following an "unprecedented surge" of admissions to intensive care units in Alberta. The campaign video was produced with Emergence Creative to increase "stalled" vaccination rates, and was accompanied by billboard advertisements.
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19 to Zero
19 to Zero is a Canadian not-for-profit behavioural sciences initiative based in Calgary, Alberta. Hosted at the University of Calgary, the public–private partnership is made up of around 500 members including public health specialists, academics, behavioural psychologists, marketers and multimedia creators. Its purpose is to increase confidence in vaccines for COVID-19 and other diseases by tackling vaccine hesitancy. The group publishes materials on its website and through partner organizations, including videos, billboards, presentations, brochures and in-person events.
19 to Zero was launched in August 2020 at the University of Calgary in order to influence the behaviour of the public surrounding public health measures and COVID-19 vaccines. The group's primary goal is to increase vaccine uptake in order to meet immunization targets, working to coordinate messaging among health care workers across Canada.
19 to Zero and the University of Toronto conducted a survey in the fall of 2020 to gauge routine vaccination rates following the declaration of the COVID-19 pandemic.
In September 2020, Alberta Innovates announced a $392,080 grant to fund 19 to Zero with a project titled "Changing COVID-19 Behaviors through a data-driven targeted marketing campaign."
19 to Zero collaborated in the development of the University of Calgary School of Public Policy's Vaccine Hesitancy Guide, and participated in the Faster Together program to "promote Covid-19 vaccine acceptance."
On March 12, 2021, 19 to Zero hosted a webinar on vaccine hesitancy and COVID-19 conspiracy theories led by members of the Ontario COVID-19 Science Advisory Table, Queen's University, University of Waterloo and Alberta Children's Hospital. A fundraiser led by the University of Calgary raised $86,825 towards supporting 19 to Zero's efforts against COVID-19 misinformation, falling short of its $100,000 goal. Beginning in April 2021, the Calgary chapter of the World Economic Forum's Global Shapers Community initiative supported 19 to Zero by hosting town hall sessions on COVID-19 vaccines.
Some of 19 to Zero's community engagement activities included handing out postcards with QR codes linking to available vaccination appointments.
In August 2021, Shoppers Drug Mart announced it was providing funding to 19 to Zero in order to increase delivery of COVID-19 vaccines to target hesitant populations. 19 to Zero also partnered with Suncor Energy, who contributed $150,000 to coordinate a local vaccination campaign. In October 2021, the group launched a new behaviour change campaign called "It's Never Too Late" following an "unprecedented surge" of admissions to intensive care units in Alberta. The campaign video was produced with Emergence Creative to increase "stalled" vaccination rates, and was accompanied by billboard advertisements.