The 9th Annual ASTRA Awards was an event held on Thursday, 21 July 2011 at the Sydney Theatre.[1] The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.
The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.[2]
| Award | Campaign | Recipient | Finalists | Ref. |
|---|---|---|---|---|
| Most Outstanding Marketing Campaign – Subscription Sales | iQ Consideration Campaign | Foxtel | [3][4] | |
| Most Outstanding Marketing Campaign – Subscriber Retention/Extension | Christmas in HD | Austar | [3][4] | |
| Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign | Aussie – Selling Houses Australia | The LifeStyle Channel |
|
[3][4] |
| Award | Promotion | Recipient | Finalists | Ref. |
|---|---|---|---|---|
| Best On-Air Program Promotion | Grand Designs: Imagine Building a Home Here | The LifeStyle Channel |
|
[3][4] |
| Most Outstanding Channel Image Spot | Channel [V] – For The Love of Music | Channel [V] |
|
[3][4] |
| Best PR/Communications Campaign | Ben 10 Ultimate Alien 10.10.10 | Cartoon Network | [3][4] | |
| Best Off-Air Program Promotion | Grand Designs Australia | The LifeStyle Channel |
|
[3][4] |
| Best Marketing Campaign Under $50,000 | The Big Report | The Weather Channel |
|
[3][4] |
| Best Social/Digital Media Promotion | [V] Oz Artist 2010 | Channel [V] |
|
[3][4] |
| Award | Promotion | Recipient | Finalists | Ref. |
|---|---|---|---|---|
| Most Outstanding Use of Technology | Vancouver Winter Olympic Games | Foxtel |
|
[3][4] |
| Most Outstanding Use of Interactive Television | Australia's Next Top Model – Chat On | Fox8 | [3][4] |
