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2023 Target Pride Month merchandise backlash
A backlash against Target occurred in the lead up to Pride Month in 2023 after the American retailer released its Pride month merchandise, sparking attacks and threats from conservative anti-LGBTQ groups.
In May 2024, Target announced that not all stores would carry its 2024 pride collection.
In May 2023, Target received threats against employees in response to the stores' Pride Month merchandise. Several viral posts on social media claimed that "tuck-friendly" products were being sold to children; this claim was found to be false by the Associated Press. Additionally, the musician Forgiato Blow released a song titled "Boycott Target".
As a result of the outrage among anti-LGBTQ groups, Target decided to withdraw several pieces of merchandise from stores in southern states and from their website. The company also decided to move its pride displays in some stores from entrance areas to the back. Target released a statement on May 24, 2023, in which it cited concern for the safety of its employees as justification for these changes.
Following Target's response, the company faced harsh criticism from GLAAD and several other LGBTQ+ advocacy groups, who requested that Target return all merchandise removed from its stores and website and to release a statement to reaffirm their commitment to the LGBTQ+ community.
Several politicians, including California Governor Gavin Newsom, spoke out in support of the LGBTQ+ community and accused Target CEO Brian Cornell of "selling out the LGBTQ+ community to extremists".
Kelley Robinson, President of the Human Rights Campaign, wrote that "the LGBTQ+ community has celebrated Pride with Target for the past decade. Target needs to stand with us and double-down on their commitment to us".
Michael Edison Hayden, spokesperson for the Southern Poverty Law Center, told NPR that "Target's reversal would only serve to encourage more violent threats."
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2023 Target Pride Month merchandise backlash AI simulator
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2023 Target Pride Month merchandise backlash
A backlash against Target occurred in the lead up to Pride Month in 2023 after the American retailer released its Pride month merchandise, sparking attacks and threats from conservative anti-LGBTQ groups.
In May 2024, Target announced that not all stores would carry its 2024 pride collection.
In May 2023, Target received threats against employees in response to the stores' Pride Month merchandise. Several viral posts on social media claimed that "tuck-friendly" products were being sold to children; this claim was found to be false by the Associated Press. Additionally, the musician Forgiato Blow released a song titled "Boycott Target".
As a result of the outrage among anti-LGBTQ groups, Target decided to withdraw several pieces of merchandise from stores in southern states and from their website. The company also decided to move its pride displays in some stores from entrance areas to the back. Target released a statement on May 24, 2023, in which it cited concern for the safety of its employees as justification for these changes.
Following Target's response, the company faced harsh criticism from GLAAD and several other LGBTQ+ advocacy groups, who requested that Target return all merchandise removed from its stores and website and to release a statement to reaffirm their commitment to the LGBTQ+ community.
Several politicians, including California Governor Gavin Newsom, spoke out in support of the LGBTQ+ community and accused Target CEO Brian Cornell of "selling out the LGBTQ+ community to extremists".
Kelley Robinson, President of the Human Rights Campaign, wrote that "the LGBTQ+ community has celebrated Pride with Target for the past decade. Target needs to stand with us and double-down on their commitment to us".
Michael Edison Hayden, spokesperson for the Southern Poverty Law Center, told NPR that "Target's reversal would only serve to encourage more violent threats."