4th and Loud is an American reality television series that debuted August 12, 2014, on the AMC cable network. The series chronicles Rock and Roll Hall of Famers Gene Simmons and Paul Stanley (of the rock band Kiss) as they establish their new Arena Football League franchise, the Los Angeles Kiss, and try to bring their vision to the sport. The AMC network announced that it would not renew the series for a second season, as the network was planning to move away from reality shows to focus more on its scripted programming.