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947 (radio station)
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947 (radio station)
947 (formerly 94.7 Highveld Stereo) is a radio station that broadcasts on the 94.7FM frequency from Johannesburg, Gauteng, South Africa.
The station first went on the air on 1 September 1964, as the first SABC regional FM service, Radio Highveld. At that time the station broadcast hourly news bulletins and easy listening music. In September 1996 the SABC sold Radio Highveld to private enterprise.
Today this station, along with a number of other radio stations in South Africa, is owned by Primedia.
On 1 September 2014 the station decided to drop the logo that they have been using for over a decade. The station is also no longer known as Highveld Stereo as the name changed to being just 947.
According to the latest BRC RAM figures shows that 947 has crossed the milestone of 1 million listeners per week. The survey indicated that 947 has 1,055,000 listeners, up from 704,000 year-on-year – a huge leap and one that makes 947 the biggest regional station in Gauteng.
According to SAARF, 947 (formerly 94.7 Highveld Stereo) is ranked as South Africa's 15th most listened to radio station, with an average weekly listenership of 1.2 million people.
The target listener demographic is aimed at 25- to 40-year-olds, and as such the station tends to play contemporary "soft" rock, and current pop hits, but has moved away from playing the classic hits, which was consistent with their format up until a programming overhaul in 2010.
947 plays South African Music that record companies push, although the station has refused on many occasions to play any Afrikaans music. Other services to listeners include news bulletins and traffic reports for Johannesburg and Pretoria, although the frequency of these reports have often been criticised by listeners as being too frequent and annoying.[citation needed]
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947 (radio station)
947 (formerly 94.7 Highveld Stereo) is a radio station that broadcasts on the 94.7FM frequency from Johannesburg, Gauteng, South Africa.
The station first went on the air on 1 September 1964, as the first SABC regional FM service, Radio Highveld. At that time the station broadcast hourly news bulletins and easy listening music. In September 1996 the SABC sold Radio Highveld to private enterprise.
Today this station, along with a number of other radio stations in South Africa, is owned by Primedia.
On 1 September 2014 the station decided to drop the logo that they have been using for over a decade. The station is also no longer known as Highveld Stereo as the name changed to being just 947.
According to the latest BRC RAM figures shows that 947 has crossed the milestone of 1 million listeners per week. The survey indicated that 947 has 1,055,000 listeners, up from 704,000 year-on-year – a huge leap and one that makes 947 the biggest regional station in Gauteng.
According to SAARF, 947 (formerly 94.7 Highveld Stereo) is ranked as South Africa's 15th most listened to radio station, with an average weekly listenership of 1.2 million people.
The target listener demographic is aimed at 25- to 40-year-olds, and as such the station tends to play contemporary "soft" rock, and current pop hits, but has moved away from playing the classic hits, which was consistent with their format up until a programming overhaul in 2010.
947 plays South African Music that record companies push, although the station has refused on many occasions to play any Afrikaans music. Other services to listeners include news bulletins and traffic reports for Johannesburg and Pretoria, although the frequency of these reports have often been criticised by listeners as being too frequent and annoying.[citation needed]
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