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Artists and repertoire
Artists and repertoire (or A&R for short) is the division of a record label or music publishing company that is responsible for scouting, financing, and overseeing the artistic development of recording artists and songwriters. It also acts as a liaison between artists and the record label or publishing company.
The A&R division of a record label is responsible for finding new recording artists and bringing those artists to the record company. A&R staff may go to hear emerging bands play at nightclubs and festivals to scout for talent. Personnel in the A&R division are expected to understand the current tastes of the market and to be able to find artists who will be commercially successful.
An A&R executive is authorized to offer a record contract, often in the form of a "deal memo" – a short, informal document that establishes a business relationship between the recording artist and the record company. The actual contract negotiations will typically be carried out by entertainment lawyers.
A&R executives rely mostly on the word of mouth of trusted associates, critics and business contacts, rather than on unsolicited demo tapes.
The A&R division of a record label oversees the music style and recording process. This includes helping the artist to find the right record producer, scheduling time in a recording studio and advising the artist on all aspects of making a high-quality recording. They work with the artist to choose the best songs (i.e., repertoire) to record. For artists who do not write their own music, the A&R person will assist in finding songs, songwriters and arrangers. A&R staff will help find session musicians for the recording. A&R executives maintain contact with their counterparts at music publishing companies to get new songs and material from songwriters and producers.
As the record nears completion, the A&R department works closely with the artist to determine whether the record is acceptable to the record company. This process may include suggesting that new songs need to be written, that existing songs need a new arrangement, or that some album tracks need to be re-recorded. A key issue is whether the album has a single – a particular track which can be used to market the record.
Once the record is completed, the A&R department consults with marketing, promotion, the artist and their management to choose one or more singles to help promote the record.
The tastes of particular A&R executives have influenced the course of music history. A&R man John Hammond discovered Billie Holiday, Bob Dylan, Aretha Franklin and Bruce Springsteen. Hammond's colleagues were initially skeptical of these artists because none of them appeared to be creating "commercial" music. Hammond's instincts proved to be correct, and these artists went on to sell hundreds of millions of records. Gary Gersh signed the band Nirvana to David Geffen's DGC Records at a time when alternative rock music was not considered commercial. Gersh was able to convince his co-workers to push the record in spite of their misgivings. In cases like these, A&R people have radically changed the direction of popular musical tastes and introduced large numbers of people to new sounds.
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Artists and repertoire
Artists and repertoire (or A&R for short) is the division of a record label or music publishing company that is responsible for scouting, financing, and overseeing the artistic development of recording artists and songwriters. It also acts as a liaison between artists and the record label or publishing company.
The A&R division of a record label is responsible for finding new recording artists and bringing those artists to the record company. A&R staff may go to hear emerging bands play at nightclubs and festivals to scout for talent. Personnel in the A&R division are expected to understand the current tastes of the market and to be able to find artists who will be commercially successful.
An A&R executive is authorized to offer a record contract, often in the form of a "deal memo" – a short, informal document that establishes a business relationship between the recording artist and the record company. The actual contract negotiations will typically be carried out by entertainment lawyers.
A&R executives rely mostly on the word of mouth of trusted associates, critics and business contacts, rather than on unsolicited demo tapes.
The A&R division of a record label oversees the music style and recording process. This includes helping the artist to find the right record producer, scheduling time in a recording studio and advising the artist on all aspects of making a high-quality recording. They work with the artist to choose the best songs (i.e., repertoire) to record. For artists who do not write their own music, the A&R person will assist in finding songs, songwriters and arrangers. A&R staff will help find session musicians for the recording. A&R executives maintain contact with their counterparts at music publishing companies to get new songs and material from songwriters and producers.
As the record nears completion, the A&R department works closely with the artist to determine whether the record is acceptable to the record company. This process may include suggesting that new songs need to be written, that existing songs need a new arrangement, or that some album tracks need to be re-recorded. A key issue is whether the album has a single – a particular track which can be used to market the record.
Once the record is completed, the A&R department consults with marketing, promotion, the artist and their management to choose one or more singles to help promote the record.
The tastes of particular A&R executives have influenced the course of music history. A&R man John Hammond discovered Billie Holiday, Bob Dylan, Aretha Franklin and Bruce Springsteen. Hammond's colleagues were initially skeptical of these artists because none of them appeared to be creating "commercial" music. Hammond's instincts proved to be correct, and these artists went on to sell hundreds of millions of records. Gary Gersh signed the band Nirvana to David Geffen's DGC Records at a time when alternative rock music was not considered commercial. Gersh was able to convince his co-workers to push the record in spite of their misgivings. In cases like these, A&R people have radically changed the direction of popular musical tastes and introduced large numbers of people to new sounds.