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AITO (marque)
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AITO (marque)
AITO (Chinese: 问界; pinyin: Wènjiè) is a Chinese electric vehicle marque of Chinese vehicle manufacturer Seres Group in 2021. The marque offers electric cars with Huawei's autonomous driving systems and the HarmonyOS operating system.
AITO is the first brand under Huawei's Harmony Intelligent Mobility Alliance (HIMA, 鸿蒙智行) collaboration model, in which Huawei leads the product design and development process and supplies key components such as the powertrain, ADAS solutions, and vehicle software, to deliver a completed design for the automaker to manufacture.
The name AITO stands for "Adding Intelligence to Auto".
In December 2021, Huawei announced the launch of the AITO brand and unveiled its first vehicle, the AITO M5. It is based on the Seres SF5 SUV, and is the first vehicle Huawei developed with Seres Group. At the time Seres was responsible for the entire life cycle of the vehicle, including research and development, manufacturing, and after-sales service. Huawei was only involved in product definition, development, and sales channels. Starting in 2023, Huawei started handling after-sales services and deliveries alongside Seres. Both companies are engaged in joint quality control and marketing. AITO vehicles are officially distributed by Seres Auto Sales Co., Ltd.
In March 2023, the brand was briefly rebranded from "AITO问界; AITO Wènjiè" to "华为问界; Huawei Wènjiè" before Yu Chengdong (Richard Yu), the chairman of the Huawei Intelligent Automotive Solutions, personally issued that all promotional materials related to Huawei will be removed from AITO stores on April 1.
In June 2023, the AITO's Chinese name (问界; Wènjiè) and its trademark was transferred from a company called Beijing Ruidekaizhuo Technology and Trade Co., Ltd. to Huawei. However, the trademark transferred to Huawei at that time does not include the English trademark for "AITO" and its logo in the Class 12 of the Nice Classification (for vehicles), which still belongs to Seres.
In July 2024, Huawei announced the transfer of the English trademarks of AITO and the related patents it holds back to Seres Group at the cost of 2.5 billion RMB. According to Yu Chengdong (Richard Yu), the reason for the transfer was due to Chinese regulations which stipulate that automobile brands must be owned by its manufacturer.
According to Yu Chengdong (Richard Yu), the AITO brand is an ecosystem brand and represents a new business model. Huawei will not directly manufacture cars but is dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystems, user experience management, brand marketing, and sales channels. Each of Huawei's partner manufacturers will specialize in a specific vehicle category and class, and each manufacturer's product lineup will be non-overlapping, all combined under Huawei's comprehensive strategy.
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AITO (marque)
AITO (Chinese: 问界; pinyin: Wènjiè) is a Chinese electric vehicle marque of Chinese vehicle manufacturer Seres Group in 2021. The marque offers electric cars with Huawei's autonomous driving systems and the HarmonyOS operating system.
AITO is the first brand under Huawei's Harmony Intelligent Mobility Alliance (HIMA, 鸿蒙智行) collaboration model, in which Huawei leads the product design and development process and supplies key components such as the powertrain, ADAS solutions, and vehicle software, to deliver a completed design for the automaker to manufacture.
The name AITO stands for "Adding Intelligence to Auto".
In December 2021, Huawei announced the launch of the AITO brand and unveiled its first vehicle, the AITO M5. It is based on the Seres SF5 SUV, and is the first vehicle Huawei developed with Seres Group. At the time Seres was responsible for the entire life cycle of the vehicle, including research and development, manufacturing, and after-sales service. Huawei was only involved in product definition, development, and sales channels. Starting in 2023, Huawei started handling after-sales services and deliveries alongside Seres. Both companies are engaged in joint quality control and marketing. AITO vehicles are officially distributed by Seres Auto Sales Co., Ltd.
In March 2023, the brand was briefly rebranded from "AITO问界; AITO Wènjiè" to "华为问界; Huawei Wènjiè" before Yu Chengdong (Richard Yu), the chairman of the Huawei Intelligent Automotive Solutions, personally issued that all promotional materials related to Huawei will be removed from AITO stores on April 1.
In June 2023, the AITO's Chinese name (问界; Wènjiè) and its trademark was transferred from a company called Beijing Ruidekaizhuo Technology and Trade Co., Ltd. to Huawei. However, the trademark transferred to Huawei at that time does not include the English trademark for "AITO" and its logo in the Class 12 of the Nice Classification (for vehicles), which still belongs to Seres.
In July 2024, Huawei announced the transfer of the English trademarks of AITO and the related patents it holds back to Seres Group at the cost of 2.5 billion RMB. According to Yu Chengdong (Richard Yu), the reason for the transfer was due to Chinese regulations which stipulate that automobile brands must be owned by its manufacturer.
According to Yu Chengdong (Richard Yu), the AITO brand is an ecosystem brand and represents a new business model. Huawei will not directly manufacture cars but is dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystems, user experience management, brand marketing, and sales channels. Each of Huawei's partner manufacturers will specialize in a specific vehicle category and class, and each manufacturer's product lineup will be non-overlapping, all combined under Huawei's comprehensive strategy.
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