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Ad Genius Lee Tae-baek

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Ad Genius Lee Tae-baek

Ad Genius Lee Tae-baek (Korean광고천재 이태백) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013, on Mondays and Tuesdays at 21:55 (KST) for 16 episodes.

The protagonist is loosely based on internationally renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book Ad Genius Lee Je-seok.

The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series Only You.

Drama series depicts the lives and love of people working in the advertisement industry.

Lee Tae-baek (Jin Goo) is extremely talented but, due to his poor resume, goes through difficulties as he attempts to succeed in the advertising world.

Baek Ji-yoon (Park Ha-sun) is an intern at Geumsan Ad Company. She tries to do her best regardless of the task. Ji-yoon is full of passion and becomes involved with Lee Tae-Baek.

Go Ah-ri (Han Chae-young) is an ad planner at Geumsan Ad Company. She's a confident and sexy woman. In order to achieve her dream, she throws away her past and her love.

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