Alex Russo
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Alex Russo

Alexandra "Alex" Margarita Russo is a fictional character and the protagonist of the Disney Channel sitcom Wizards of Waverly Place, portrayed by Selena Gomez.

Selena Gomez is one of only two cast members to appear in every episode of the original series; the other is David Henrie, who plays Justin Russo. The character also appears as a recurring guest in the sequel series Wizards Beyond Waverly Place and in The Suite Life on Deck episode "Double Crossed".

In 2008, AOL ranked her twentieth among the greatest witch characters in television history.

Wizards of Waverly Place revolves around Alex Russo and her two brothers, Justin (David Henrie) and Max (Jake T. Austin), three siblings of Italian and Mexican descent who train to become their family's wizard and retain their powers. The siblings reside in Manhattan's Greenwich Village with their parents Jerry (David DeLuise), a former wizard, and Theresa (Maria Canals Barrera), a mortal. According to the episode "Quinceañera", their daughter, Alex Russo was born on August 10, 1993, in taxi cab 804 in New York City. Alex and her brothers attend classes under the tutelage of their father Jerry, from whom they inherited their magical abilities. The siblings tend to grow unfocused at times, especially pertaining to when they discover that their abilities can be applied towards more non-magical uses. Additionally, her family owns and runs a subway-themed sandwich shop, and keep the fact that they are wizards a secret from most people outside of their immediate family. Alex's best friend is Harper Finkle (Jennifer Stone), a mortal to whom Alex reveals that she and her family are wizards after a few seasons. Alex and Harper moved into an apartment together in season 4, located on a secret floor and became the home of Alex and Harper for the remainder of the season. Ultimately, Alex must eventually compete against her brothers to determine who will remain the Russo family's only wizard, as only one wizard is allowed per family. Outside of wizardry, Alex is interested in becoming an artist. At one point, Alex begins dating a werewolf named Mason.

Alex debuts in the pilot episode of Wizards of Waverly Place, "Crazy 10-Minute Sale", asking for permission from her father to attend a sale at a popular clothing store, "Suburban Outfitters" (a parody of the popular clothing brand Urban Outfitters), to upstage her rival since pre-school, Gigi. She cannot attend the sale as she has wizardry class, but decides to clone herself so that she can go to the sale and convince her father that she was at wizardry class. However, this plan falls through when her clone is unable to actually speak, and instead barks like a dog due to a mistake while performing the spell.

Throughout the rest of the first season are similar magical mishaps, most of which are intended to improve things, but typically end up backfiring and causing her to revert them. Alex attends Tribeca Preparatory High School throughout nearly all of the show, a fictional school whose real location is the Salk School of Science.[citation needed] During the first season, Alex also attends WizTech, a fictional wizardry school, once during the summer. Alex is often seen at her family's restaurant, the Waverly Sub Station.

Alex also has a relationship with another student named Riley, which ends quickly after he witnesses her eating large amounts of chocolate, but begins again when she convinces him that she is a good luck charm for their school's baseball team. They finally go on a date during the third to last episode, where Alex shows herself to get jealous too easily, which cause the two to break up. Alex brings life to a mannequin which she pretends to be in a relationship with in order to make Riley jealous, which causes Riley to go back to Alex, only to be replaced with another boy the following season.

The second season continues with a myriad of spells and magic gone awry, the first of which is her joining an academic game at her school called the Quiz Bowl and wearing a pair of pants known as "Smarty Pants" that grant her infinite knowledge. She wears the pants for too long and ends up having skeleton legs, which are fixed towards the end. Another love interest of Alex's, Dean Moriarty, also makes his debut appearance in this episode, as a new student who is forced to help set up the Quiz Bowl.

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