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Allen Carr

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Allen Carr

Allen John Carr (2 September 1934 – 29 November 2006) was a British author of books about smoking cessation and other psychological dependencies.

Born in Putney, London, Carr started smoking cigarettes while doing National Service aged 18. He qualified as an accountant in 1958. Carr finally stopped smoking on 15 July 1983, aged 48, after a visit to a hypnotherapist. However, it was not the hypnotherapy itself that enabled him to stop – "I succeeded in spite of and not because of that visit" and "I lit up the moment I left the clinic and made my way home...". There were two key pieces of information that enabled Carr to stop later that day. First, the hypnotherapist told him smoking was "just nicotine addiction", which Carr had never perceived before that moment, i.e. that he was an addict. Second, his son John lent him a medical handbook which explained that the physical withdrawal from nicotine is just like an "empty, insecure feeling". He claims that these two realisations crystallised in his mind just how easy it was to stop and so then enabled him to follow an overwhelming desire to explain his method to as many smokers as possible.

Carr teaches that smokers do not receive a boost from smoking a cigarette, and that smoking only relieves the withdrawal symptoms from the previous cigarette, which in turn creates more withdrawal symptoms once it is finished. In this way the drug addiction perpetuates itself. He asserted that the "relief" smokers feel on lighting a cigarette, the feeling of being "back to normal", is the feeling experienced by non-smokers all the time. He further asserted that withdrawal symptoms are actually created by doubt and fear in the mind of the ex-smoker, and therefore that stopping smoking is not as traumatic as is commonly assumed, if that doubt and fear can be removed.

At Allen Carr Clinics during stop-smoking sessions, smokers are allowed to continue smoking while their doubts and fears are removed, with the aim of encouraging and developing the mindset of a non-smoker before the final cigarette is extinguished. A further reason for allowing smokers to smoke while undergoing counselling is Carr's belief that it is more difficult to convince a smoker to stop until they understand the mechanism of "the nicotine trap". This is because their attention is diminished while they continue to believe it is traumatic and extremely difficult to quit and continue to maintain the belief that they are dependent on nicotine.

Another assertion unique to Carr's method is that willpower is not required to stop smoking.

His contention was that fear of "giving up" is what causes the majority of smokers to continue smoking, thereby necessitating the smoker's perpetuation of the illusion of genuine enjoyment as a moral justification of the inherent absurdity of smoking in the face of overwhelming medical and scientific evidence of its dangers. Instead, he encourages smokers to think of the act of quitting, not as giving up, but as "escaping".

Carr left his accountancy job in 1983 and set up his first Easyway clinic. He wrote ten books which appeared as bestsellers on selected book ranking charts including his first book The Easy Way to Stop Smoking (1985). The success of the original London clinic, through word-of-mouth and direct recommendation, has led to a worldwide network of 100 Easyway clinics in 50 countries plus the production of online video programmes, audiobooks, audio CDs, games and DVDs. Seminars are now offered to stop smoking, stop drinking, quit drugs, lose weight and stop gambling.

Allen Carr's Easyway is clinically tested through two randomised controlled trials. In 2018 an Irish trial found that Allen Carr's Easyway was almost twice as effective as Quit.ie and in 2020 a UK randomised clinical trial found Allen Carr's Easyway "as good as if not better than, the Gold Standard NHS Programme which uses NRT & 1-1 psychological support.

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