Allianz Parque

Allianz Parque (Brazilian Portuguese: [ˈaliɐ̃s ˈpaʁki] ^ⓘ), also known as Arena Palmeiras or as Arena Palestra Itália, is a football stadium in Água Branca, São Paulo, Brazil, and the home of Palmeiras. The stadium also serves as a multipurpose arena, and was built to receive concerts and other events besides football matches. The stadium has a capacity of 43,713 spectators for football, and of 55,000 for concerts. At the time of its opening, the stadium had one of the most modern multipurpose spaces in the whole country. The stadium meets all of FIFA's standards, accrediting it to receive the most relevant sports tournaments.

Its construction started in 2010 under the authorship of Portuguese architect Tomás Taveira, and completed in November 2014. The stadium was built by the company WTorre Properties/Arenas, belonging to WTorre Group. The stadium is located on the site previously occupied by Palestra Itália Stadium, also popularly known as Parque Antárctica, Palmeiras's former home ground.

The stadium is located in the Água Branca neighborhood, within the Barra Funda district, but sits in an intersection region between the neighbourhoods of Água Branca (where it is properly located), Barra Funda, Pompeia and Perdizes, in the west zone of the city of São Paulo. Near the stadium, there is the Palmeiras–Barra Funda Metro Station at 1.5 km of distance, the Água Branca Metropolitan Train Station and several bus lines, totaling 50 different routes.

A parking lot with a capacity for 2,000 cars is adjacent to the stadium and there are 4,800 parking spaces in two nearby malls. The complex is situated only 4 km from Paulista Avenue and 5 km from Central Zone of São Paulo.

The transformation of the former Palestra Italia Stadium in arena is the result of an agreement signed between Palmeiras and the company WTorre Properties/Arenas, belonging to WTorre Group. WTorre will manage the site for 30 years, and Palmeiras will profit 100% with the ticket sales at football matches.

According to the agreement between Palmeiras and WTorre, all expenses for the use of the arena, such as water, electricity, security, cleaning, insurance, lawn maintenance, shall be borne by the entrepreneur.

WTorre will hire a specialized company to manage the complex, passing onto Palmeiras an increasing percentage of the revenue with sponsorships, box seats and shows amongst others, starting on the first day of the complex's operation. At the end of this 30-year period, Palmeiras will integrate the whole enterprise, putting an end to the deal with company.

On September 30, 2009, WTorre completed the partnership with Traffic Group for marketing properties of the arena, such as the naming rights, cabins, special chairs, restaurants, cafés and shops, among others. The sports media company will market the spaces used in sporting, musical, social and corporate events.