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Alnatura
The Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets and producer of organic food headquartered in Darmstadt, Hesse in Germany. The company was founded in 1984 by Götz Rehn and distributes food and textiles, produced according to ecological aspects, under the trademark Alnatura. The company is based on ideas of the esoteric anthroposophy of Rudolf Steiner, which its founder Götz Rehn was strongly influenced by. The company is like Demeter and others, part of the pseudoscientific anthroposopical community in Germany.
These products are sold both by various drugstore and retail chains as well as the captive organic supermarket chain Alnatura Super Natur Markt. Alnatura currently operates 107 supermarkets in Germany, each with 500 to 800 square meters of retail space, mainly in Baden-Württemberg, Hesse and Rhineland-Palatinate.
Unlike other retail chains, Alnatura does not have a Betriebsrat (engl. employee representative committee/worker's council) for the entire company and its employees were paid below the collective agreement up until 2010.
The economist Götz Rehn, who still is the CEO today, founded the Alnatura Produktions- und Handels GmbH as a consulting firm under the name Konzeption und Vertrieb natürlicher Lebensmittel Dr. Rehn in Fulda, Hesse in 1984. Initial plans to conceptualize the business as stores for children's clothing made from cotton or a chain of vegetarian self-service restaurants, were discarded. A year later, Alnatura was registered as a word and design trademark. In 1986, the company began selling organic products as a retail format in the grocery stores of tegut and dm drug stores. These cooperations make half of the revenue. The company's first supermarket opened in Mannheim, Baden-Württemberg on October 1, 1987. In 1989, the company moved from Fulda to Bickenbach. Since January 2019, the company is based in Darmstadt.
According to information provided by the company, by 2005 more than half of all leading positions were occupied by women. In the same year, the company received the first prize Nachhaltiger Mittelstand 2004 (engl. sustainable middle class) from the EthikBank, and Rehn was nominated for "Entrepreneur of the Year" by the auditors Ernst & Young. In 2006, the 25th Alnatura supermarket was opened in Cologne.
In 2012, the first Alnatura organic supermarket was opened in Switzerland in collaboration with Migros in Zürich. For this purpose, the Alnatura AG was founded with its headquarters in Zürich. Since then, their trade partner Migros has been marketing Alnatura products in its stores all over Switzerland, and since July 2014 also via LeShop.ch. Alnatura and Migros' newest collaboration consists of setting up 30 new Alnatura branches throughout urban centers across Switzerland. Since 2014, it is also possible to collect Payback points in Germany, whereas in Switzerland Alnatura is part of the Cumulus program.
In 2014, the drugstore chain dm, which until then had been Alnatura's largest sales partner, decided that they would from now on sell organic products of their own brand and hence discontinue many Alnatura products. Alnatura was able to balance this out by opening more stores of their own and becoming partners with the Edeka-Group, dm's rival Müller by Erwin Müller, and by collaborating internationally. The reasoning behind that was a disagreement between the two founders Götz Werner (dm) and Götz Rehn (Alnatura). Because of a cooperation agreement between the two businesses from the 1980s, dm had the right to a say in Alnatura's selection process concerning new sales partners. But after dm discontinued many Alnatura products, Alnatura was no longer compelled to adhere to the contract anymore and Rehn started to look for new sales partners. As a result, dm sued for compliance with the contract at the Landgericht (engl. regional court) in Darmstadt. After a decision in favor of Alnatura, dm appealed. After years of legal disputes, the Oberlandesgericht (engl. Higher Regional Court) in Frankfurt decided in February 2019 that the dismissal of the cooperation agreement in 2014 was effective.[clarification needed] Consequently, dm had demanded a total of six million euros from Alnatura. Two million euros had been retained by dm from their legal opinion in 2014, even though Alnatura had already delivered the goods. Alnatura, for their part, demanded payment of the unpaid invoice and in February 2019, the Oberlandesgericht (engl. Higher Regional Court) ruled in their favor.
During a second proceeding brought up by Werner, he demanded trademark rights from Rehn to Alnatura. The case was tried by the Landgericht (engl. regional court) in Frankfurt. The lawsuit, however, was rejected at first, so Werner filed a complaint at the Oberlandesgericht (engl. Higher Regional Court).
Alnatura
The Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets and producer of organic food headquartered in Darmstadt, Hesse in Germany. The company was founded in 1984 by Götz Rehn and distributes food and textiles, produced according to ecological aspects, under the trademark Alnatura. The company is based on ideas of the esoteric anthroposophy of Rudolf Steiner, which its founder Götz Rehn was strongly influenced by. The company is like Demeter and others, part of the pseudoscientific anthroposopical community in Germany.
These products are sold both by various drugstore and retail chains as well as the captive organic supermarket chain Alnatura Super Natur Markt. Alnatura currently operates 107 supermarkets in Germany, each with 500 to 800 square meters of retail space, mainly in Baden-Württemberg, Hesse and Rhineland-Palatinate.
Unlike other retail chains, Alnatura does not have a Betriebsrat (engl. employee representative committee/worker's council) for the entire company and its employees were paid below the collective agreement up until 2010.
The economist Götz Rehn, who still is the CEO today, founded the Alnatura Produktions- und Handels GmbH as a consulting firm under the name Konzeption und Vertrieb natürlicher Lebensmittel Dr. Rehn in Fulda, Hesse in 1984. Initial plans to conceptualize the business as stores for children's clothing made from cotton or a chain of vegetarian self-service restaurants, were discarded. A year later, Alnatura was registered as a word and design trademark. In 1986, the company began selling organic products as a retail format in the grocery stores of tegut and dm drug stores. These cooperations make half of the revenue. The company's first supermarket opened in Mannheim, Baden-Württemberg on October 1, 1987. In 1989, the company moved from Fulda to Bickenbach. Since January 2019, the company is based in Darmstadt.
According to information provided by the company, by 2005 more than half of all leading positions were occupied by women. In the same year, the company received the first prize Nachhaltiger Mittelstand 2004 (engl. sustainable middle class) from the EthikBank, and Rehn was nominated for "Entrepreneur of the Year" by the auditors Ernst & Young. In 2006, the 25th Alnatura supermarket was opened in Cologne.
In 2012, the first Alnatura organic supermarket was opened in Switzerland in collaboration with Migros in Zürich. For this purpose, the Alnatura AG was founded with its headquarters in Zürich. Since then, their trade partner Migros has been marketing Alnatura products in its stores all over Switzerland, and since July 2014 also via LeShop.ch. Alnatura and Migros' newest collaboration consists of setting up 30 new Alnatura branches throughout urban centers across Switzerland. Since 2014, it is also possible to collect Payback points in Germany, whereas in Switzerland Alnatura is part of the Cumulus program.
In 2014, the drugstore chain dm, which until then had been Alnatura's largest sales partner, decided that they would from now on sell organic products of their own brand and hence discontinue many Alnatura products. Alnatura was able to balance this out by opening more stores of their own and becoming partners with the Edeka-Group, dm's rival Müller by Erwin Müller, and by collaborating internationally. The reasoning behind that was a disagreement between the two founders Götz Werner (dm) and Götz Rehn (Alnatura). Because of a cooperation agreement between the two businesses from the 1980s, dm had the right to a say in Alnatura's selection process concerning new sales partners. But after dm discontinued many Alnatura products, Alnatura was no longer compelled to adhere to the contract anymore and Rehn started to look for new sales partners. As a result, dm sued for compliance with the contract at the Landgericht (engl. regional court) in Darmstadt. After a decision in favor of Alnatura, dm appealed. After years of legal disputes, the Oberlandesgericht (engl. Higher Regional Court) in Frankfurt decided in February 2019 that the dismissal of the cooperation agreement in 2014 was effective.[clarification needed] Consequently, dm had demanded a total of six million euros from Alnatura. Two million euros had been retained by dm from their legal opinion in 2014, even though Alnatura had already delivered the goods. Alnatura, for their part, demanded payment of the unpaid invoice and in February 2019, the Oberlandesgericht (engl. Higher Regional Court) ruled in their favor.
During a second proceeding brought up by Werner, he demanded trademark rights from Rehn to Alnatura. The case was tried by the Landgericht (engl. regional court) in Frankfurt. The lawsuit, however, was rejected at first, so Werner filed a complaint at the Oberlandesgericht (engl. Higher Regional Court).
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